Luma launches AI-powered studio with faith-based Wonder Project

AI video startup Luma has launched Innovative Dreams, a production company built in partnership with the Wonder Project, a streaming service that produces cult movies and TV shows for Amazon Prime.

The first show of the tie-up will be called “The Old Stories: Moses,” starring British actor Ben Kingsley and scheduled to debut this spring on Prime Video.

“Innovative Dreams is a production company where veteran filmmakers from the team of director Jon Erwin and Luma’s technical experts work with the best studios and filmmakers to help them realize ambitious ideas,” Luma said Thursday. social media post.

The company envisions production teams collaborating in real-time with Luma Agents to edit sets, props, and lighting, as well as deliver live action shots. Luma Agents is owned by the company equipment recently acquired designed for end-to-end production workflows for text, graphics, video, and audio.

“This is a big change from the current practice and the way things are done in the post office,” said Luma. “This is the power of AI – not faster or cheaper, but better than what came before.”

Luma isn’t the only startup to move from hardware to manufacturing. AI founders Higgsfield last week launched the original liststarting with a 10-minute sci-fi episode, is a London-based creative studio Wonder Studios is currently working on a project with Campfire Studios.

The launch comes in the same week that Runway’s co-founder and Co-CEO Cristóbal Valenzuela said movie studios should take the $100 million they spend on one movie and instead use AI to make 50 movies to increase their chances of making a blockbuster.

Luma founder and CEO Amit Jain has made a similar story, telling TechCrunch that the high cost of Hollywood production has made filmmaking more difficult. Generative AI, he says, can make film faster, cheaper, and more efficient without making sacrifices.

That idea underpins Luma’s new partnership with the Wonder Project.

The Wonder Project, launched in 2023, is run by director Jon Erwin and former Netflix CEO Kelly Hoogstraten with the goal of serving people of faith and morals around the world. Their first project, “House of David,” a biblical drama about the life of King David, was released on Amazon Prime in 2025.

It’s unclear whether New Dreams will focus on religious and religious content or expand beyond Wonder’s offerings. TechCrunch has reached out for clarification.

In a movie promoting the partnership, Erwin said Innovative Dreams will use a new method of “hybrid filmmaking” that combines live action photography (like “Avatar”) and virtual production (like “The Mandalorian”), which has been done and is much cheaper using Luma equipment.

Stage filming is a process in which actors perform on a scenic green space in suits and face masks so that their movements and expressions can be digitally captured and converted into movie characters. Slow production includes actors who play, often in front of large LED screens instead of green screens while the real graphics of the game engines create the environment around them, mixing the physical and digital worlds during the shooting.

Luma’s tools, Erwin said, allow them to capture a human actor anywhere and transport it to a virtual scene, or go ahead and create a new face to look like a completely different character but also capture the actor’s movements and face.