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Meeting platform Zoom has announced a partnership with World, Sam Altman’s ID verification company, to ensure that meeting attendees are real people and not AI-generated imposters.
The threat is real and growing. The most striking example came in early 2024, when the technology company Arup went bankrupt $25 million After an employee in Hong Kong agreed to transfer several wires during what appeared to be a video call with the company’s CFO and several colleagues. Every person who made the call – except the victim – turned out to be an AI-generated impostor. A parallel attack hit a multinational company in Singapore in 2025.
In all cases, the financial loss from deepfake fraud was far greater $200 million in the first quarter of last year, according to some estimates, and the average loss in all corporate activities is now widening. $500,000according to security industry reports. So while deepfake video call fraud may not be something that many people experience, it represents a huge threat to businesses, especially those that do high-profile video business.
World noted that while efforts already exist to capture the depth of meetings, they are limited to analyzing video frames for signs of AI fraud. Both companies said that as video technology improved, frame-by-frame detection methods were becoming increasingly unreliable.
For these new features, Dziko uses its World ID Deep Face technology, which takes three steps to verify that the student is a real person. It refers to a signed photo taken during the user’s registration through the World’s Orb device, a real face capture from the user’s device, and a video image that is visible to the participants of the meeting. It only verifies someone when those three things match, at which point a “Verified Human” badge appears on the student’s head. (Yes, life is wonderful.)
Zoom said hosts can enable a Deep Face waiting room for all participants to verify their identity. Students can also request on-the-phone verification.
“This integration is part of Zoom’s open strategy, giving customers more ways to build confidence in their workflows based on what matters most to their applications,” Zoom spokesman Travis Isaman said via email.
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Beyond Zoom, Altman’s World has partnered with several consumer platforms, including Tinder and Visa, to verify people. Last month, it released technology to ensure that real people, rather than AI programs, are behind the scenes. AI customer assistants at the point of sale.