YouTube Premium and YouTube Music are getting more expensive

YouTube is raising subscription prices for YouTube Premium and YouTube Music in the US, the company confirmed to TechCrunch on Friday.

The individual YouTube Premium plan is increasing from $13.99 to $15.99 per month, while the family plan is increasing from $22.99 to $26.99 per month. YouTube Premium Litewhich offers ad-free streaming for most content except music and music videos, is rising from $7.99 a month to $8.99 a month.

Individual YouTube Music plans range from $10.99 per month to $11.99 per month. The family plan is increasing from $16.99 per month to $18.99 per month.

Google said the price increase will apply to new and existing subscribers. Current subscribers will receive an email from YouTube 30 days in advance to inform them of their subscription price.

“We are changing the price of YouTube Premium plans in the US for the first time since 2023 to continue to provide the highest quality content that supports creators and artists on YouTube,” a YouTube spokesperson told TechCrunch in an emailed statement. “This change helps us keep the things our members love the most: ad-free viewing, background playback, and a huge library of 300M+ songs on YouTube Music. We continue to offer multiple plans, ensuring subscribers can choose the option that works for them.”

YouTube first raised its subscription prices in July 2023 when the monthly price of YouTube Premium increased from $11.99 to $13.99, while YouTube Music increased from $9.99 to $10.99 per month.

YouTube said in March 2025 it did 125 million YouTube Music and YouTube Premium subscribers, from 100 million it was said in 2024.

The price hike follows similar moves from other streaming services last year. Netflix and Amazon Prime Video they raised prices last month, right Spotify he said at the beginning of the year. HBO Max, Peacockand Disney+/Hulu they raised prices last year.