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Tubi, a Fox streaming service, he announced Tuesday launched its own ChatGPT app, giving viewers an easy way to access its huge library of over 300,000 movies and TV shows.
When the competition like Netflix and Amazon Prime Video have tested AI-driven concepts within their platforms, Tubi is the first advertising service to create a dedicated experience within ChatGPT.
To get the integration, users can install the Tubi app from ChatGPT app store I start by typing “@Tubi” quickly. From there, they can make organic requests like “girls’ night out” or “something funny,” and instantly receive personalized suggestions based on their interests, all linked to themes available on Tubi.
The launch comes as competition in the advertising industry is intensifying. With endless entertainment, access has become difficult for all platforms that require the attention of viewers. Many streamers are also starting to incorporate social media-inspired content to keep users engaged, reflecting a huge shift in how audiences consume content.
Tubi’s moves are based on previous experiments with AI. In 2023, the company launched “Rabbit AI,” which is within its mobile app powered by ChatGPT that allows users to ask specific questions and receive personalized content.
ChatGPT’s new integration shows the way forward: Instead of trying to replicate AI experiences in-house, Tubi is now meeting users where they’re already turning for solutions. ChatGPT has arrived 900 million users every week in February. Tubi boasts over 100 million monthly users.
In a different story, Tubi recently introduced “Creatorverse Incubator,” a new initiative aimed at supporting creators. The program provides advertising support and monetization opportunities for original shows that will be launched on the platform.
OpenAI first to inform the programming process to build apps within ChatGPT in October. Now, many companies have introduced integration, such as Booking.com, Canva, DoorDash, Expedia, Spotify, Figma, and Zillow. SeatGeek it was the latest to launch a native app.