Sam Altman’s Worldwide Project looks set to expand his social media empire. First stop: Tinder.

At the iconic San Francisco bar, Sam Altman’s verification project The world it celebrated its subsequent evolution and the rapid spread of its ambitions. And it starts with Tinder.

Human Resources (TFH), the company behind the global project, announced on Friday that it plans to integrate its authentication technology into dating apps, events and concert tickets, trade associations, emails, and other public life forums.

“The world is moving closer to super-powerful AI, and it’s doing great things,” Altman said, speaking to a crowd at Midway. “We’re also moving into a world where there will be more things created by AI than humans,” he added. “I’m sure a lot of you (had moments) where you’re like, ‘Am I interacting with an AI or a human, or a combination of each, and how do I know?’

World (formerly Worldcoin) differentiates itself from many ID verification peers by offering the ability to verify that a real, live person is using a digital device while protecting that person from identity. There is some complex cryptographic alchemy behind this (something called “zero-knowledge proof-based authentication”). The result: The company is making what it calls “a person’s testimony” tools, which are mechanisms that can verify the actions of people around the world with AI agents and bots.

Its main authentication tool is a circular digital reader called the Orb that scans the user’s eyes, turning the iris into a unique and anonymous identifier (known as Globally Authenticated ID). This can be used to access World services, although users can also use the World app without one.

Altman kept his statement brief on Friday (TFH co-founder and CEO, Alex Blania, had no reason for the last mobile surgery, Altman said). He then gave many talks to the head of global sales, Tiago Sada, and his team.

Sada explained that World is launching its new (final was established at the December ceremony), along with a number of new additions to its technology.

The world has been preparing, for some time, to provide a verification service for dating apps – specifically, Tinder. Last year, Tinder launched a International ID driver software in Japan. The pilot was apparently a success because World announced that Tinder will introduce its verification integration in international markets – including the US.

World is also appealing to the entertainment industry by introducing a new product called Concert Kit, where musicians can reserve multiple concert tickets for people verified with World ID. This is designed to ensure that fans are safe from scalpers who often use them ticketing bots take off the seats. Concert Kit is compatible with major ticketing systems, including Ticketmaster and Eventbrite, and the company is promoting it through a partnership with 30 Seconds to Mars and Bruno Mars – both of whom plan to use it on their upcoming tour.

The event was filled with many other announcements, including some related to businesses. A Global zoom/ID integration aims to combat the threat that threatens business mobile phones, and the Docusign partnership is designed to ensure that signatures come from real users.

The company is also working on a number of features in anticipation of the Wild West of the agency web, including what it calls “agent delegation,” in which a person can give their international ID to an agent to do online work on their behalf. A partnership with the verification company Okta has also been made system (currently in beta) which ensures that the agent is working on behalf of the person. The system is set up so that a Global ID is tied to an agent and, when the agent goes online to act on that person’s behalf, websites will know that the authenticated person is responsible for the behavior, said Okta’s chief marketing officer, Gareth Davies, at the event.

So far, it has been difficult to World scalebecause it is mainly a self-validating process. For most of the company’s history, to find its gold standard, you had to go to one of its offices and have your eyes examined by the Orb – a difficult (not to mention surprising) experience.

However, the World has been taking steps to increase flexibility and incentives to ensure it. In the past, it offered its own crypto assetsWorldcoin, to other members who have registered and distributed its Orbs large retail chains so that users can verify themselves when shopping or buying coffee. Now the company is announcing that it is significantly expanding Orb’s presence in New York, Los Angeles, and San Francisco. The company also promoted a service where interested users can have the World bring the Orb to their location for remote verification.

In an interview with TechCrunch, Sada also shared that World has tried to solve this problem by creating different levels of authentication. The most advanced part is Orb authentication, but below it, World has provided a middle part, which uses an anonymous image of the government ID through the NFC device of the card.

The company also launched a small, or what Sada called “low-friction” — meaning low-effort, I guess, and “low-security” — that only takes selfies.

Selfie Check, which the Sada team presented at the event, is designed to protect users’ privacy.

“Selfie is private by design,” said Daniel Shorr, one of TFH’s directors, during the presentation. “That means we maximize the local processing that’s happening on your device, on your phone, which means your photos are yours.”

Selfie verification is obviously nothing new, and hackers have been around for a long time managed to pollute. “Obviously, we do the best we can, and it’s like one of the best things you’ll ever see on this.” But it has limitations,” Sada told TechCrunch. Developers who want to integrate global services can choose from three levels of authentication depending on how much security is important to them, he said.