NYT’s Wordle becomes a TV sports program

The New York Times is betting that Wordle’s obsession isn’t over. Monday, Times he announced that it will be adapting the popular mobile game into a televised game show on NBC.

“Today” show anchor Savannah Guthrie will host the engagement, while The Times and “The Tonight Show” Jimmy Fallon will both co-produce. Guthrie and Fallon announced the news on Monday’s 8:00 AM broadcast of the “Today” show, where they made the announcement. he shared that the game show had been growing for the past two and a half years.

The show, which will begin airing on NBC next year, is described as “fast-paced” and “a great family show.” This feels different from mobile games, which often require a lot of time to think about how users will use the possible options.

It will be the first time The Times has partnered with a television broadcaster for an entertainment-related program, representing another move by the media company to build a sustainable digital subscription business as print revenues dwindle.

Wordle began life as a popular online game after it was released in October 2021 by Josh Wardle, a developer in Brooklyn. In January of the following year, The NYT got the headline because of his growing business, almost immediately bringing in “tens of millions” of new users in the New York Times. By last year, NYT Games reported that users had played more than 11 billion puzzles through all his games over the course of the year, from 8 billion in 2023.

NBC will begin shooting episodes of the show this summer and is currently looking into it competitors.