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What if you could bring out your own doomscrolling? It is the foundation of a new beginning Noscrollwhich offers an AI-powered bot that can scan your social feeds, news pages, and other online chats, and then text you when something important happens.
“No food. No brains. No ragebit,” they read Noscroll upgrade for users. “Just show it.”
The idea itself is simple – it’s a bot that reads the internet for you. But for it to work, there’s a lot that needs to happen under the hood.
Nadav Hollander – previously CTO of the NFT market OpenSea later selling its original fixed income to the company in 2022 – he said he built Noscroll because he found himself in a love/hate relationship with X. He was taking time off from his job at OpenSea, and spent a lot of time on social media.
“It’s very entertaining and very educational in ways you don’t get from traditional media,” Hollander told TechCrunch. “But it’s very culturally dangerous, and it’s just very depressing to read,” he said, comparing it to the equivalent of fast food. “You just feel bad afterwards.”
Hollander said he wanted to leave the program without missing news and content. This inspired him to create Noscroll, which was launched a few days ago to the public.
To start with the service, you just send text messages Noscroll The AI agent directly at (415) 583-7721, and will send you a link to connect your X account to the service. This authentication provides Noscroll with information about your preferences, bookmarks, accounts and posts you follow.
The bot uses a number of off-the-shelf AI models running on the company’s proprietary software. The models have been modified with many charms, so the bot has its own unique voice and way of talking.
You can chat with the AI assistant in natural languages, and tell you about the stories or topics you want to have, and what you don’t care about. It will then process the sample mill.
To work, AI pulls data from more than X, including news sites, blogs, Reddit, Hacker News, Substack, and more. It can also go into things like research papers, local politics, or anything else you want. (You can create specific sources, too, if there’s something you want to make sure it’s looking at.)
Then, instead of wasting your time and searching endless websites to stay on top of the news you love, Noscroll will send you newsletters for every keyword that works. For example, a casual user might want to receive the latest updates on a topic, while a news junkie might want posts several times a day.
This digest is basically a collection of article links along with a brief AI summary of the article. If you want to know more, you can click on the links to open in your favorite browser and read the article in full.
You can also respond to the AI bot to ask questions and discuss the articles you’re reading, just like you can with other AI chatbots. Or you can add it to a group chat or Telegram group so that others can participate in the activity. (Other social media apps will be supported later, we’re told.)
The bot also knows when there are news stories that need to be watched immediately and will send you text messages as they happen.
the model group sold it to me. he registeredhttps://t.co/W5ciDnQKRW pic.twitter.com/knq4qYmtBN
– Alex Kwon (@startupppa) April 22, 2026
Over time, AI learns what you care about and uses it to better target brands, the company says.
Although the bot currently costs $9.99 per month to use, it sends you free newsletters that you can customize to your liking with a 7-day trial. You can unsubscribe at any time. Hollander says Noscroll may experiment with variable pricing in the future.
While there is an obvious use case for those in the tech industry struggling to keep up with daily AI news and updates, Noscroll isn’t just about tech topics. You can find out about anything: reality TV, your favorite band, local news, what your friends write, your unread mail, or anything else that interests you.
Hollander was surprised to see how people are using technology outside.
“People (are) following news about the anime industry and restaurants in Kyoto,” he says.
Users are trying to stay on top of job listings, track layoffs, and more. Journalists have also taken advantage of this tool to follow things like politics and local events.
“I think the archetype that’s been interesting is anyone who has a professional who needs to be online a lot and follow things very carefully. It’s really helpful to have a second person who does that for you in terms of what you’re hitting,” he adds.
The AI bot has seen rapid adoption, he says, and has already attracted business interest. Hollander, who created the bot with a friend, an open source developer from the crypto world who only uses the name. @z0age on X, it is said that the two have not yet decided what to do with their interest in joining.
Noscroll is available for you to try Noscroll.com by clicking the button “register your agent”.
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