Google just cracked SEO. Here’s what replaces it.

Google I/O made it official: AI-powered solutions are now front and center in search, and many brands don’t have a vision of how AI is communicating them to their customers. For anyone who has spent years building a path around 10 blue links, the rules have just changed dramatically.

On this episode of TechCrunch’s Equity podcast, hosted by Rebecca Bellan Matt ThompsonVP of cooperation to Scruncha startup that puts itself at the center of the AI ​​search revolution, to discuss what Google’s revolution means and what marketers and developers need to do about it.

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