Etsy launches its app within ChatGPT as it continues its AI push

Etsy he announced Tuesday launched its ChatGPT app, opening a new way for consumers to search their list of more than 100 million listings.

These new developments are designed to go beyond the boundaries of conventional query methods. Instead of typing in something like “wooden coffee table,” then scrubbing and changing filters, users can now specify what they’re looking for in natural language. For example, “Help me find a Mother’s Day gift under $100 for my gardening mom.”

Now in beta, this feature allows users to quickly tag @Etsy directly. From there, the Etsy app in ChatGPT displays a list of products that users can view, compare, and click through to Etsy for more information or to purchase.

This isn’t Etsy’s first foray into ChatGPT. Back in September, Etsy became ChatGPT’s first partner Instant Checkout plus, which allows users to purchase products directly within the social interface. However, work it ended in Marchmeaning it didn’t perform as well as OpenAI expected. It was report that Etsy didn’t see an increase in sales from the integration, leading Etsy to start building a native app within ChatGPT instead.

Along with this launch, Etsy also revealed that it is beta testing a search function on its platform, specifically to help users find gifts. A gift assistant acts as a personal shopper, offering a streamlined, interactive way to find ideas, narrow down preferences, and products that match.

This builds on Etsy’s big push for AI, which includes AI-driven insights containing collections sorted by the group of tools for saleincluding a tool that helps create product titles and descriptions, and a writing assistant to help write messages to consumers. In 2024, Etsy be explained a new label “designed” to recognize AI content, part of an effort to increase visibility as AI-generated artwork becomes more common on the platform.

News of the ChatGPT integration comes a week after Etsy report Its earnings for Q1 2026, exceeded expectations with $ 631 million, and market sales rose 6% year-on-year. In particular, active consumers grew for the first time in two years to 86.6 million. Etsy also found 5.6 million sellers on the platform.

In February, the company he announced it was selling Depop to eBay for $1.2 billion, a move that aims to double its market share.

Etsy joins the growing list of crafting companies native software within ChatGPT, including Angi, SeatGeek, Pipesand ,wix. Developers can build apps inside the chatbot starting in October.