Disney is looking to create a “high-end” interactive program, a report says

Disney executives may combine Disney+ with other apps such as Disneyland Resort and Disney Cruise Line Navigator to create a single interactive app, according to a report from Disneyland Resort. Bloomberg.

Sources say the talks are at an early stage, but say this is a “high-level program” internally.

Disney CEO Josh D’Amaro, who took over from Bob Iger earlier this year, emphasized his goal change it Disney knowledge, making the relationship between Disney + and Disney parks more harmonious.

“Disney+ becomes the first relationship between Disney and its fans, a place where everything comes together,” D’Amaro said on Disney’s quarterly earnings call this week.

This project reminds us a bit of Elon Musk’s desire to transform X into “all app” like China WeChat (although X recently launched a stand alone softwarewhich are contradictory). But instead of combining everything like payments and messaging, Disney’s desire to bring all mobile platforms under one app is possible, albeit raising eyebrows.

It’s likely that D’Amaro wants to increase interest in the parks by getting Mickey Mouse in front of more Disney+ subscribers. It’s important to note that Disney+ subscribers and Disney park guests are not the same customers, which would be problematic if the Disney+ app was filled with cruise ads.