X updates Developer Subscriptions with new features, such as special threads and cards you can share

Elon Musk, who owns X, announced on Thursday that he is renewing the Creator’s Subscription on the social network that offers several new features, including special threads, refreshed paywalls, a new dashboard, and a sharing card, among other changes.

The company believes that these changes will allow creators to attract more fans and provide better experiences, as it pushes to become a bigger part of the creative economy alongside Instagram, TikTok, YouTube, and Facebook.

X also showed off its latest launch “Paid Partnership” symbolused for posts that are paid for or sponsored by someone else.

One of the new features arriving Thursday is the launch of “special threads,” which allow creators to monetize their posts directly on X, rather than sending fans to an external website or newsletter. With these posts, developers can mock the value of the thread in the parent post, and then allow listeners to subscribe directly to that discussion. Only subscribers will be in the main account, instead of the subscription tab, according to X.

Some new tools have been developed to help manufacturers market themselves and track their analytics. This also includes a new Subscription Card that can be shared on X to promote content from developers. There’s also a new dashboard that allows developers to easily track their earnings along with other subscription information, as well as access to a wider range of tools.

X is also revamping the subscription system, which includes a refreshed paywall where developers can demonstrate the value of their subscriptions, and a faster way to set up subscriptions that now takes just two steps. X says it has also improved project review times, so developers can quickly start making money.

“We are increasingly reaching out to creators, the most influential experts on the platform, thought leaders, and voices, investing in tools that enable them to generate sustainable income and connect deeply with their audience,” said Allegra Jacchia, Product Developer at X, in a statement about the launch. “We believe creators deserve to be paid for the value, knowledge, and ideas they bring to the platform, and a big part of that is helping them generate revenue for their loyal supporters.”

The company also officially announced about the recent launch of the “Paid Partnership” brand.which provides developers with building blocks to follow The X plan and company rules for creating ads, not using hashtags. Instead, the new tag appears below the page’s content, and can be added after the creator forgot to include it when they first posted.

X is Production Sharing Programwho he started worldwide in 2023, allows creators to monetize their popular content. Although it was designed to promote the interests, some did to be criticized program design, to say it to encourage developers to post attractive content, including clickbait or ragebait. However, X has noted that some of its top developers include stock brokers who provide analysis, such as @Banana3Stocks and @Jake_Wujastyk.

The company has awarded more than $45 million to developers to date, according to a post from GrokAn AI assistant integrated into X. For 2026, the company has multiplied the amount available due to the growth of X’s Premium subscription, Grok said. Prophet X confirmed the latter, pointing to X Creators post which also reflects changes in the way wages are calculated.

In January, more creators has been sent pictures of their earnings, which indicates that their wages have recently increased. X has also recently pushed writers to experiment with long-form writing recent $1 million campaign for a higher story.

The changes to the subscription arrive amid a flurry of news from X this week, which included X’s beta test. standalone app, X Chatand paid service, X Money. In addition, the company announced that it will suspending the developers of its revenue-sharing program if they posted unscripted AI videos showing the battle.

X has been looking to attract developers to its platform, even before the company was bought by Musk. However, a X amount of money today it comes from advertisers, not premium subscriptions or manufacturers.