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X says it will take action against those who make videos of AI fighters without disclosing that the content is AI-generated. On Tuesday, X’s chief marketing officer, Nikita Bier, he announced that people who use AI technology to mislead others in this way will be removed from the Company’s Creator Revenue Sharing Program for three months (90 days).
If they continue to post misleading AI content after the ban has been suspended, they will be permanently banned from the program.
“In times of war, it is important that people have reliable information on the ground. With today’s AI technologies, it is difficult to create things that can mislead people,” Bier wrote on X. “From now on, users who post AI-generated videos of the war – without adding the disclosure that it was created by AI – will be suspended for 9 days by the creator.”
X says it will detect misleading content using tools used to detect AI content, and through its own fact-checking system, Community Notes.
X is Production Sharing Program they offer creators the opportunity to earn money by writing on the platform and share advertising revenue if their posts are popular. Although it was designed to improve the number of features available on the X, opponents about the program to say that to encourage creators to post content that is appealing, such as clickbait or other posts designed to provoke. Some have also criticized its limited management and its requirement that developers pay X subscribers to participate.
Considering how easy it is for AI to be used to create misleading images and videos, X’s ban on financially profitable content creators is only a minor fix. Outside of war, AI media is often used to create political propaganda or push fraudulent content into influencer economics – all of these will still be allowed under the new policy.
