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when Sidney Sweeney decided to kick off 2026 by launching her lingerie brand, Sirn. But her inspiration goes back much further, to more than just her work in recent years on projects like Euphoria and maid.
“I grew up with boobs. I wore a 32DD in sixth grade and I never felt confident,” Sweeney, 28, EXCLUSIVELY said US Weekly. “I never did anything that made me feel good, I just wanted to hide away. Until (I played) Cassie Euphoria I started to realize that confidence is actually very powerful; our bodies are incredible. We should embrace (them) and feel really good in our skin. “
Enjoy sexy clips her character wears The HBO hit brought something new to the star. But she soon ran into the problem that many plump girls face: “I would always be like, ‘Oh, this style doesn’t fit,'” she says. “‘I’m not getting the support I want. The straps are digging into my shoulders, or they’re kind of itchy and crawling up.’ I created a Pinterest board with thousands of inspiration photos and I (thought) ‘I should actually do this.’ “We put it together.”
Cut to The brand debuted in Januarywhen collections such as “Seductress” and “Romantic” were launched, including styles such as lace bras in up to 44 sizes, with more to choose from. “That’s why I wanted to build all these different worlds,” she explains, “so[fans]can honestly choose who they want to be at the beginning of the day or at the end of the day.”
Sydney Sweeney is the queen of lingerie. Sweeney, 28, shared her favorite pieces from the hot new collection, which launched on Tuesday, January 27. The Euphoria actress rocked a tiny bra in a video she shared via Instagram Stories and couldn’t help but smile while talking about the “exciting” launch of her form-fitting brand, (…)
Below, Sweeney tells us More about her passion projects.
How do these pieces inspire someone’s confidence?
The great thing about Syrn is that there is something for everyone. Even if you know who you are, you want to discover what you like. I have a lot of worlds you can jump into. You can mix and match, (and) feel all the different aspects.
How do you want people to feel when they wear Syrn?
I want them to feel how they want to feel. I want them to feel confident and excited. If they want to be comfortable, they will be comfortable. If they want romance, they feel like they are living in their own daydream.
What would you do on your date night?
this(black corset). That’s why I do it, because I don’t like to dress up too much; I’m more of a jeans girl. I can’t find a top that makes me feel hot without being too hot. But it’s perfect. You can tie them as tight as you want so you can make them pop as much as you want! The shape is fantastic.
marvelous!
I was inspired by this corset that a designer made for me. I think the paneling makes it really pretty, and it (gives) your butt shape. I wanted to turn this into a commercial piece because I haven’t seen anyone make a commercial piece of the type of corset I wear on the carpet. I made this so everyone can buy it. …Fashion, if you start figuring out where things are placed, it’s really an optical illusion.
Sydney Sweeney is sharing her hottest new designs with the world. Sweeney, 28, announced on Instagram on Tuesday, January 27, that she would be launching her own lingerie brand, Syrn. “The secret is finally out…say hi to @syrn 🤍,” she captioned multiple photos of herself modeling in lingerie. “This is your underwear (…)
What other details about Syrn are you proud of?
There is usually very little information in my work. I love. Even our logo, my two S’s, is a heart. On the straps (of the bra), all the sliders have hearts. I like to personalize things as much as possible. …I’m currently playing dress up with my own (SYRN) stuff and I’m wearing this (white lace top) Solo the other day. I was like, “Wait a minute. I didn’t even think I could—this works!” I literally wore a top and jeans. This is hot!
Where do you see the brand in five years’ time?
It’s in everyone’s closet!
