Why did Netflix abandon its deal to buy Warner Bros.?

Netflix shocked the entertainment world this week when it announced refused to raise his price for Warner Bros. Discoveryis preparing Paramount Skydance to win ownership of the Hollywood studio.

At the time, Netflix Co-CEOs Ted Sarandos and Greg Peters said they were being advised on the investment. Now reports at Bloomberg provides more information about why Netflix executives quit an advertising battle that seemed to be won again in December.

For one thing, the giant’s shareholders seemed very skeptical that the purchase was a good one – Netflix’s share price has fallen 30% since the announcement of the deal, when the news of the series returned. sent Netflix stock up nearly 14%.

Also, Netflix’s commitment to the deal is said to have fizzled out after Paramount came up with more offers and seems willing to make several rounds in the bidding war.

By the time Sarandos met with Trump administration officials on Thursday, she may have already decided to accept. In fact, since President Donald Trump had previously warned her not to make big returns, Sarandos reportedly told her, “I’ll take your advice.”

Meanwhile, the staff at Warner Bros a major studio dismissal and political pressure on CNN.