Tinder looks to AI to help combat ‘swipe fatigue’ and dating app fatigue

Tinder is turning to a new AI-powered feature, Chemistry, to help alleviate so-called “swipe fatigue,” a growing problem among online dating users who are feeling burned out and looking for the perfect results.

He was recognized last quarterMatches with dating app said that Chemistry leverages AI to get to know users through questions and, with permission, access their Camera Roll on their phone to learn more about their interests and personality.

On Match’s Q4 2026 earnings call, a Morgan Stanley analyst asked to comment on the product’s success so far.

Match chief Spencer Rascoff said Chemistry was only being tested in Australia at the moment, but said the feature gave users “an AI way to connect with Tinder.” He also said that users can choose to answer questions to “just get one or two points, instead of just jumping into a lot, a lot.”

In addition to Chemistry’s Q&A and Camera Roll features, the company plans to use the AI ​​feature in other ways going forward, the CEO said.

Most importantly, Rascoff said the feature was designed to combat swipe fatigue — a complaint from users who say they have to swipe through multiple profiles to find potential matches.

The company’s turn to AI comes as Tinder and other dating apps have been experiencing declining signups, sluggish user engagement, and a drop in new sign-ups.

In the fourth quarter, new signups on Tinder were still down 5% year over year, and monthly users were down 9%. These numbers show a slight change from previous years, which is related to AI-driven concepts that change the order of profiles shown to women, and some product testing.

Match said this year, it wants to address the pain points of Gen Z, including the need for quality, authenticity and reliability. In order to achieve this, the company said that it is revising its findings so that they are not duplicated and is using other methods, such as. Looking at the Face – face recognition verification system – reduce bad actors. On Tinder, the latter led to a more than 50% reduction in interactions with bad actors, Match found.

Tinder’s decision to move from swipes to targeted, AI-driven suggestions could have a huge impact on the dating app. Today, the dating system, popularized by Tinder, encourages users to think they are choosing a match from an endless list. But in reality, the program shows the illusion of selection, since the match must be two ways to connect, and even then, the explosion is not guaranteed.

The company offered the money hit of profits in the fourth quarter, with revenue of $878 million and EPS of 83 cents per share above Wall Street estimates. But weak guidance saw the stock lower on Tuesday, earlier rise again in premarket trading on Wednesday.

Beyond AI, Match will also expand its marketing efforts to help boost Tinder interactions. The company is committing to $50 million in Tinder advertising, which will include creative campaigns on TikTok and Instagram, where users can say “Tinder is good too,” said Rascoff.