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TikTok has partnered with Apple Music to allow subscribers to stream all music without leaving the social network, the company announced on Wednesday. Apple Music subscribers who find their favorite song on their TikTok “For You” page or Sound Detail Page can click the “Play Full Song” button to open the Apple Music player to listen to the full song.
TikTok, which is known for driving music and viral music, said that the new app was designed to make it easy since it was popular and listen deeply.
It is worth noting that TikTok does not allow users to play full songs from other streaming services, including Spotify.
The new content is built using Apple’s MusicKit, which means that the playback of full-length songs takes place on Apple Music, so the streams are paid within the streaming service.
TikTok and Apple Music are also introducing “Listening Party,” a new feature that allows fans to listen to music from their favorite artists in real time. Fans can interact with each other and with the artist during the session, which TikTok says will allow for a more social way to share music.
The new features are being rolled out worldwide in the coming weeks.
The announcement comes as the popularity of TikTok is it has affected the music industry and how people discover new music. TikTok once tried to capitalize on this by launching an advertising service, in the past at the end of closing. Since then it has focused on driving music fans to its app to be found.
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For example, TikTok has an “Add to Music App” feature that allows users to save music they find on the app to their favorite playlists. The program also has a “Share on TikTok”. which allows users to directly share music from Apple Music and Spotify to the short video app.
In order to increase the presence of its platform, TikTok launched a program of “TikTok for Artists” music information platform last year that was created to help artists and their teams better connect with fans, improve their efforts, and inform the creation of content on TikTok. The platform gives artists, their records, and their teams access to information about the performance of the artists’ music and records as well as TikTok.