Threads advertises to all users worldwide

Trim on Wednesday he announced is expanding ads on Threads to all users worldwide. The expansion, which begins next week, will be gradual, the company says, noting that it could take months for the full rollout to be completed.

Meta CEO Mark Zuckerberg has repeatedly praised the development program and X competition, which has now grown to more than 400 million users per month, as a major hit for the company. When the program first launched, the executive told investors that Threads had a good chance reach 1 billion users in a few years.

The program has grown significantly since then July 2023 for the first timeto arrive 200 million users by mid-2024, 320 million from January 2025and then add someone 30 million since last April, before reaching the latest peak.

Although Threads hasn’t hit the market yet, the company has been experimenting with ads for a while. A year ago, Threads started test ads in the US and Japanand last April, tower is open to advertisers worldwide.

The company has made it easy for existing advertisers to increase their reach and integrate Threads by allowing them to place ads through Meta’s Advantage+ program and manual campaigns. Supported formats include images and videos, ads, including 4:5 aspect ratio and carousel ads. Advertisers can run their Threads ad alongside Facebook, Instagram, and WhatsApp in their business settings, enabling faster delivery.

In addition, Meta extended the third-party verification already available on Facebook and Instagram (including feed and Reels) to the Threads feed through Meta Business Partners. This gives advertisers the security of an independent brand and the proper authentication of Threads – a useful feature when Threads’ closest competitor is struggling with an epidemic of illegal fishing.

The company didn’t share how often users saw ads on their feed, but noted that ads would still be “low” as the feature reaches users around the world.