Substack implements a built-in recording studio

Publishing platform Substack continues to invest in video as it launches Substack Recording Studioa way for producers to pre-record and publish videos.

The studio, which is only available on desktop, can support individual videos and two-to-one conversations. Creators can add watermarks to their videos and share their screenshots with their hosts. After the recording is complete, Substack automatically creates thumbnails and thumbnails for sharing.

“Up until now, making a video on Substack meant to liveor stitching together different tools: a recording platform, a way to create and distribute clips, and something to create a snapshot,” the company shared. blog post. “Substack Studio brings all these tools together in one place.”

The post also shows that creators who have used audio or video on Substack in the last 90 days have earned 50% faster than creators who haven’t.

Although Substack is known as a content platform, the company has shown more interest in video over the past few years, prioritizing updates that position it as a competitor to Patreon, encouraging creators to explore multimedia.

While Substack has allowed developers to download movies from 2022, it began to allow developers to live make money from videos last year, then launched the $20 million Creator Accelerator Fund to help startups transition from other platforms to Substack.

Like InstagramSubstack has also implemented a TV showwhich is available on Apple TV and Google TV. The app allows viewers to watch videos and TV shows and also includes TikTok’s “For You” line that offers some suggestions.

Despite the popularity of watching short videos on the phone, people seem to be turning to television screens to watch longer content. Netflix has been making big investments in streaming podcasts for TV shows. On YouTube, viewers watched 700 million hours of podcasts per month on social media (such as TV) in 2025, up from 400 million per month last year.