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Is Meta planning to launch a Prada version of its Meta AI glasses? It’s speculation after Mark Zuckerberg and his wife, Priscilla, were spotted sitting in front of Prada’s Fall/Winter 2026 Fashion Week show in Milan on Thursday. The social media exec was spotted chatting with his friendLorenzo Bertelli, Prada’s chief marketing officer, is the son of head designer Miuccia Prada.
Even Zuckerberg has been working on polishing his image in recent years, including and additional threadsit is possible that he was not at Prada because of fashion, but because of the upcoming collaboration with the brand.
CNBC reported last summer that Prada AI glasses were at workamong others. However, Meta has not publicly announced such a partnership. (The company has not yet responded to a request for comment on Zuckerberg’s presence in Milan.)
EssilorLuxottica, the French-Italian clothing brand and maker of Ray-Ban, has been working with Meta on these luxury accessories since its inception, starting under the Ray-Ban Stories brand. This month, the company announced sold more than 7 million AI glasses in 2025up from 2 million last year. The products included both the Ray-Ban Meta and Oakley Meta glasses, the latter are mainly designed for sports models.
Now, it seems, Prada AI glasses could be next, as Prada and EssilorLuxottica have already renewed their eyewear franchise under the Prada and Miu Miu brand for the latter. ten years. (The current contract, which expired on December 31, 2025, was extended until December 31, 2030, with a renewal plan until December 31, 2035.)
Prada’s AI glasses could give Meta a foothold in the high-end fashion market, a niche its Oakleys and Ray-Bans haven’t filled. Establishing mirrors as a high-profile brand can also benefit the entire Meta brand.
However, there are concerns that AI glasses are not suitable for a world that is seeing a surge of consumers against smart devices, which has recently caused a stir. to tear theirs Ring the doorbell and smash Flock cameras. This change could see Meta reconsidering if it does add facial recognition the shape of his glasses, viz The New York Times in the near future. The series was criticized for being a technical success and has led to one programmer to develop a program which will alert you if someone is wearing AI glasses near you.
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