SeatGeek and Spotify are teaming up to offer concert tickets within the music platform

SeatGeek he announced Wednesday’s new integration with Spotify, bringing the opportunity to buy tickets for Spotify users.

Now, when Spotify users look at an artist’s page or upcoming dates, they’ll see links to tickets powered by SeatGeek for concerts in participating venues, allowing you to purchase them in an orderly manner.

Currently, this integration is available at a select group of locations where SeatGeek acts as a ticket seller. Specifically, it covers SeatGeek’s 15 major US sponsors, including State Farm Stadium in Glendale, Nissan Stadium in Nashville, and AT&T Stadium in Arlington. (Therefore, even though SeatGeek is a major player in the second-tier ticketing sector, this integration is only available at the site that serves as the primary platform.)

This is a smart win for SeatGeek. With direct integration into the Spotify app, SeatGeek has the ability to reach millions of music fans as they discover upcoming releases, increasing the likelihood of converting listeners into ticket buyers.

Although SeatGeek has made significant strides in the space, it continues to face heavy competition from Ticketmaster and AXS.

These fighters control a large share of the ticket market, bolstered by long-term contracts with many high-profile venues and event organizers. I am comparison that Ticketmaster alone operates 53 of the top 68 US arenas. Even Barclays Center, which switched from Ticketmaster to SeatGeek in 2021, He quickly changed course less than a year into a seven-year contract and ended the deal to return to Ticketmaster.

In particular, the latest agreement follows Spotify’s to announce that has helped artists generate more than $1 billion in ticket sales by connecting fans to live events through ticketing partners. The company works with more than 45 ticket sellersincluding Ticketmaster, AXS, Eventbrite, DICE, and Bandsintown.

Spotify has tried before direct ticket sales in 2022.

This isn’t the first time SeatGeek has teamed up with a popular app either. The company partnered with Snapchat in 2018, allowing users to purchase tickets directly within the social network.

Separately, Spotify’s latest call came last week, where the company said it had more than enough 750 million monthly users and 290 million paid subscribers. Spotify projects that these numbers will rise to 759 million users and 293 million paid subscribers in the current quarter, indicating a continued pursuit of profitability.