Sales alone for startup Rox AI are hitting a $1.2B valuation, sources say

Rox, a startup developing autonomous AI assistants to improve productivity, has raised the company’s valuation to $1.2 billion, according to multiple sources.

The funding also included a lead investment from back-up investor General Catalyst, two of the people said. Rox AI and General Catalyst did not respond to TechCrunch’s request for comment.

During the fundraising period, which closed last year, RoxAI is expected to close in 2025 with $8 million in annual revenue (ARR), according to two people familiar with the deal.

In November 2024, Rox announced that they had upgraded $50 millionincluding a seed round led by Sequoia and a Series A round led by General Catalyst, with participation from GV.

Rox was founded in 2024 by the former CEO of New Relic, Ishan Muckherjee. Mukherjee joined New Relic after acquiring Pixie, the startup he founded.

The startup positions itself as an intelligent revenue stream that connects companies’ current setups — from Salesforce to Zendesk, and then deploys hundreds of AI assistants. These agents manage existing accounts, survey prospects, and manage CRM. By combining these features, Rox aims to transform and integrate multiple distribution solutions used by sales teams.

“Rox’s unique system of AI assistants elevates what CRM does. These agents work seamlessly to monitor customer activity, identify potential risks and opportunities, and provide the best possible recommendations,” GV funder. Dave Munichiello wrote in a 2024 blog post in announcing the Series A round.

Rox’s competition spans a number of categories, including those founded by psychologists such as Gong and Clari, as well as AI development platforms such as 11x and Artisan. Additionally, there appears to be a steady stream of new AI-native, all-in-one CRM competitors entering the field, such as The new launch of Sam Blond, Monacoit was launched in secret last month.

According to Rox’s website, the company’s customers include Ramp, MongoDB, and New Relic.