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A year he announced Tuesday that Howits $3 ad-free streaming service, is launching on Amazon’s Prime Video. The announcement marks the service’s first expansion outside of the Roku ecosystem.
It has been established As of August 2025, Howdy has a library of nearly 10,000 hours from Roku partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros.
Subscribers can watch titles like “A Haunting in Venice,” “Ice Age,” “Weeds,” and “Kids in the Hall,” as well as rom-coms, medical dramas, ’90s comedies, classics, and more.
At launch, Roku said Howdy was designed to support, not compete with, premium services.
To subscribe to Howdy via Prime Video, you need an Amazon Prime membership or a Prime Video subscription.
“Our goal has always been to make the best entertainment available,” said Gil Fuchsberg, President of Subscriptions, Partnerships, and Corporate Development at Roku. Press release. “The expansion to Prime Video continues and furthers our mission of offering ad-free content at a price that allows audiences everywhere to enjoy their favorite content.”
The growth of Prime Video is no surprise, as Roku CEO and founder Anthony Wood said at CES in January. Howdy is coming to other platforms.
Roku’s launch of Howdy came two months after the company launched paid $185 million to buy Frndly TV, streaming service that offers live TV, video on demand, and cloud-based DVR.
Howdy joined the company for Roku Channel, its free, ad-supported service (FAST). According to last year’s report, The Roku Channel is the majority the famous FAST projectahead of competition from Tubi and Pluto TV. More than 125 million people use the platform every day, Roku says.
Roku released his fourth quarter payment for 2025 last month, sending a total of $80.5 million. The company also announced that it is we will introduce new bundles.
