Roku is launching promotional bundles as part of its efforts to continue to grow its profits

Roku shared it fourth quarter payment about 2025 this week, and exciting plans to come. The company is rolling out new streaming bundles, expanding its $3 subscription service, Howdy, to more platforms, and partnering with more premium streaming services following the successful addition of HBO Max.

Launching bundles in 2026 is a smart move, as it can attract more viewers who are looking for attractions between subscription prices. Many streaming platforms are raising their prices recently, and Roku is aiming to attract value-conscious consumers. HBO Max’s positive impact on Roku’s paid subscriptions has encouraged the company to continue this strategy by adding premium partners, which could further drive growth.

Also, Roku he started its ad-free service, Howdy, last year and plans to expand its presence beyond the Roku platform. Although details have not been disclosed, Roku CEO Anthony Wood it was reported at CES last month that his intention is to distribute Mr. Howdy widely, saying, “We want to distribute everywhere.”

Other milestones include Roku users streaming 145.6 billion hours of video in 2025, representing a 15% increase from 2024. The company is also getting closer to 100 million streaming households, although it has chosen to state this number repeatedly.

Financially, Roku delivered an impressive quarter, posting revenue of $80.5 million, reversing from a loss of $35.5 million in the same period last year. Total revenue for Q4 2025 reached $1.4 billion, which represents an increase of 16% year-on-year.

Looking to the future, Roku is optimistic, showing total revenue of $5.5 billion and a net profit of $2.4 billion.

“In 2023, our goal was to grow our value and achieve EBITDA turnaround in 2024, and we achieved that goal a full year ahead of schedule,” Wood told investors at the time this afternoon. “As we look ahead to 2026 and beyond, we are confident in our ability to drive growth across platforms while continuing to deliver profitability.”