Peacock expands into an AI-powered video, the first live game, and a game

Peacock is making a clear bet on two things: AI and mobile-first entertainment.

Based on what the viewer previewed at yesterday’s press conference, Peacock’s mobile app is about to look like a combination of TikTok, a casual gaming site, and a streaming service.

From the AI-driven stand-up video “Bravoverse” narrated by a digital avatar of TV host Andy Cohen to NBA broadcasts and mobile games, Peacock is developing a number of new features designed to extend viewers’ enjoyment of their phones.

The big reveal was a new episode called “Your Bravoverse,” aimed at regular viewers in the Bravo fandom, home to reality shows like “The Real Housewives” and “Vanderpump Rules.”

The feature pulls clips from over 5,000 hours of Bravo footage and stitches them into a custom playlist. The best part (perhaps) is that your guide will be the AI ​​artist of Andy Cohen, the famous creator of “The Real Housewives” franchise.

Users will start the event by selecting their favorite Bravo shows and popular moments. From there, the AI ​​creates personalized preferences. Then Cohen’s avatar acts as a narrator, introducing moments, connecting stories, and revealing new scenes that viewers may not have seen yet.

Behind the scenes, Peacock says the system uses computer vision to identify key stories and moments throughout its library. AI assistants trained on Bravo fan behavior help determine what viewers care about most, while the platform integrates seasons and franchises. The result, according to Peacock, is more than 600 billion colors that can be viewed.

If Peacock was looking for curious fans to try out the AI ​​story, Bravo viewers might be the perfect audience. The franchise’s fans are very dedicated, and reality TV makes for some great shows to boot. According to the company, the average Bravo viewer watches about 24 hours of Bravo a month, while some of the most dedicated viewers watch up to 75 episodes a month.

“Your Bravoverse” will launch on mobile this summer, with home devices expected later.

Additionally, Peacock is experimenting with new ways to watch live sports on mobile. The company has announced that fans will soon be able to enjoy stand-up video games, with the help of AI-powered real-time programming for mobile screens.

The show will appear in beta during NBA games this spring. Users will find vertical media inside Courtside LivePeacock’s mobile viewing experience debuted during the NBA All-Star Game 2026. Courtside Live allows viewers to switch between multiple camera angles alongside the main television, creating a more immersive way to follow the action.

This is based on his own short film format it was launched last year. This feed is available across Peacock’s channels, including TV shows, movies, sports, and news. This summer, the company plans to expand this sector by offering a video stand-alone dedicated section in the program, a move encouraged by TikTok, Instagram Reels, and YouTube Shorts, since advertising platforms are increasingly competing with social media for viewers’ attention.

Peacock is not alone in watching the short film. Disney + launched a short mobile feed for US users on Thursday, featuring events and moments from its shows and videos. Netflix has also said it wants to expand its video platform to promote new video podcasts.

This isn’t Peacock’s first experiment with AI either. For the 2024 Summer Olympics, the platform launched a generative AI iteration which produced a 10-minute personalized recap of the previous day’s events, narrated by an AI voice based on sports announcer Al Michaels.

The company is also expanding its range of mobile games after introducing mini games in the app last year.

The streamer is launching two mystery games, Law & Order: Clue Hunter and Public Eye, both of which are powered by AI game developers. Wolf Gamecreated by Elliot Wolf, son of “Law & Order” creator Dick Wolf. NBCUniversal he announced cooperation with Wolf Games in October to create an immersive game, which combines the collection of information and the use of an AI assistant to help solve cases.

Additionally, Peacock is adding daily events based on the Jeopardy! game show. This theme combines with the games available on the app, such as Wheel of Fortune and Daily Swap.

All these changes reflect Peacock’s main strategy. Instead of competing as an advertising service, the platform is trying to restructure its software to be more interactive. Change comes as the service looks for new ways to drive engagement and growth.

Although Peacock recently added subscribers, the platform is still operating at a loss. Peacock has grown to 44 million subscribers, from a peak of 41 million subscribers in three consecutive quarters last year. However, the streamer report a loss of $552 million in Q4 2025.