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Hurrah he announced Thursday that he found Doublepointa technology-driven startup that helps users control wearables through simple, natural processes using artificial intelligence and biometric data. The financial terms of the deal were not disclosed.
The move paves the way for the company to integrate these controls into its smart rings.
“Doublepoint technology enables devices to understand small hand movements, so communication feels faster and more natural on different screens,” Oura wrote in the publication. Press release. “When layered on top of Oura’s advanced concepts, it helps create new types of quiet, useful products that work in the background and make everyday life a little easier.”
The company believes that the next phase of wearable AI will be supported by voice and gestures, and that their acquisition of Doublepoint will accelerate its vision to boost AI experiences around the world.
The acquisition follows a successful year for Oura and the smart ring market as a whole. The company was recently praised about $11 billion last fall. Oura has sold 5.5 million rings to date, a significant increase from the 2.5 million reported in June 2024. forecast sales to exceed $1.5 billion in 2026.
The smart ring market itself saw shipments jump by nearly 51% in 2025, according to market researcher IDC, with Oura leading the pack, as reported. Bloomberg.
Oura says it is acquiring a team of AI developers and architects from Helsinki-based Doublepoint, including its four founders, noting that they will be at the forefront of creating and delivering AI experiences that will define the wearable company’s future.
“As we continue to build the next era of Oura, finding ways to work together will help us accelerate our growth and expand what our devices and platforms can do,” said Oura CEO Tom Hale in a press release. “Welcoming the Doublepoint team to Oura strengthens our bench with world-class talent, reinforces our long-term commitment to growth in Finland, and enables us to move faster to deliver smarter, more human experiences to our members across devices, services, and locations.”
Oura’s latest acquisition is the fourth. The company previously acquired health tracking startups in the Bay Area Spartan sciencemetabolic syndrome Dataand digital ID activation A representative.