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GizmoTikTok is similar to vibe-coded mini applications, offering a new way to create media. A new mobile app from the ground up The Science of Atma allows everyone to create experiences using text, images, words, and touch, which are displayed in vertical feeds, similar to TikTok or Reels. But unlike traditional video games, you don’t just look and swipe at Gizmo — you play.
Depending on the type of “Gizmo” you’re dealing with, you can swipe, move, click, draw, drag, and more to interact with a small program. These Gizmos aren’t just games, they’re like digital toys – things that can include graphics, memes, artwork, animations, or anything else a developer can dream up.

The result is a fun, playful feed, where you can enjoy commenting on the little creations and remixing the existing gizmos to create your own version, if you so desire.
Also, you don’t need to know how to edit or vibe code to get started. Instead, you can just quickly write an AI to express your thoughts using natural language.
This app uses cutting-edge AI technology to turn your idea into an experience by creating the code that makes it work. As part of this process, Gizmo will also provide your feedback visually to ensure that each application is working and running smoothly. Software is also tested using AI and human monitoring to ensure the safety of users, the company FAQ documents.
Gizmo comes from a New York startup called The Science of Atmawhich was founded by Rudd Fawcett and Brandon Francis, along with CEO Josh Siegel and CTO Daniel Amitay. The company last year raised $5.49 million in seed funding from First Round Capital and others, according to sources. PitchBook. On the company’s website (which is also silly and interactive), the team explains that their goal is to combine “powerful technology with a simple, beautiful foundation,” starting with their creative app, Gizmo.
None of the company’s founders responded to inquiries when TechCrunch reached out via multiple emails, requests to investors, and through LinkedIn. We were told by an investor that the group is not ready for publication. (Sorry!)
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TechCrunch was drawn to Gizmo because of the app’s potential for growth and its unique approach to the vibe-coding space (and a rare perspective from my teenage self). The company envisions a world where everyone can create software for fun, not just for purpose, just like others vibe-coding app platform for small apps, like Everythingand others.
Although it is new, Gizmo’s food is not repetitive. It’s full of apps, which leads to what feels like a conflict between TikTok and user 3D-space designer, Rooms. But while Rooms introduced the Lua language to those who wanted advanced control over their creations, Gizmo keeps things quick and simple.
The software is easy to use. You simply type in the requested information and see how it goes, then make changes as needed. In one test, the AI ​​quickly wrote a small question, but we had to instruct them to change the title, which was cut at the top of the screen.
The content created can be shared on the app’s feed, texted to friends, or sent to social networks using a special link.
According to data from market intelligence firm Appfigures, Gizmo has nearly 600,000 installs, nearly half from the US, after it launched. to inform and less attractive than six months ago. About 235,000 downloads came in December alone, which represents 39% of total downloads.
Gizmo’s growth from October to December was 312%, with December setting 50% month-on-month and November setting 180% since October.