Lovable reportedly added $100M in revenue last month alone, with just 146 employees

Beloved passed $400 million in recurring revenue in February, the Stockholm-based company confirmed to TechCrunch. But it declined to say whether it still is expected to reach $1 billion in ARR by the end of the yearsaying that the goal is to “help developers maximize their power with our platform.”

Along with Cursor, Mercor, and others, Lovable is part of a suite of tools that make it easy to create websites and apps using natural language, a practice known as vibe coding. This was initially criticized by the public and startups, but the three-year-old company has been pushing hard to protect customers, which already include Klarna, HubSpot, and others.

Lovable’s debut brand campaign, “Skin”, which debuted this week on social media, YouTube, and connected TVs, is still talking to many users. Boko Yout – until they open Lovable and make it a working app. The campaign’s creative team created the band featured in the film using Lovable itself as a working, live, real thing. “The goal of this kind of campaign is to inspire the next generation of architects — non-technical people with great ideas that deserve to be brought to life,” a spokesperson told TechCrunch.

This big message is one of the things that has helped Lovable’s appeal about 8 million users and to be a unicorn within a year of its establishment. But the prospect that it can also protect business investment should help boost its valuation $6.6 billion.

More than half of the Fortune 500 companies are using Lovable to “create great talent,” co-founder and CEO Anton Osika was announced at the Web Summit last November. The company has added a number of dedicated features – mostly security-related – to entice businesses to overuse and prevent bans over time.

Revealing increasing ARR numbers is a way for the company to show that success is not over. They had said it before $100 million ARR last july, $200 million Last November, and $300 million in January, indicating that its revenue growth has been increasing in recent months despite the rise of AI coding tools from major AI labs such as Anthropic and OpenAI.

Neither Claude Code nor Codex is a vibe-coding platform, and the idea that they can build full-featured apps without limitations may persist, but their parent companies may choose to compete with Lovable, which is built on top of their brands. However, Osika has shown little concernand the company’s most recent metrics support that confidence.

Its latest development is linked to another promotion – Lovable’s SheBuilds initiative for International Women’s Day on March 8, where the entire platform was free for one day. “We saw a variety of documents,” the company told TechCrunch. “One thing we’re proud of is that over 500,000 projects were built or updated on Lovable that day (compared to the daily average of (around) 200,000).

Also notable is that Lovable achieved $400 million ARR with just 146 full-time employees, according to chief revenue officer Ryan Meadows. he told Business Insider. The company is now planning to increase its volume – and there is room for it. His recently established location in Stockholm is accommodation for 300 peopleand the company is also hiring in Boston, London, New York, San Francisco, and beyond.

Even accounting for this 70 open spacesLovable’s income per employee ratio will remain above industry standards. Research firm Gartner predicts that a new wave of unicorns will emerge by 2030 with $2 million ARR per employee. At $2.77 million in ARR per employee, Lovable has already surpassed this number.