India’s Pronto sets up home support where its inventory jumps 8× within a year

From Bengaluru Prontois helping to bring the Indian consumer market online. As daily bookings increase and the city’s population grows, investors are opening their wallets.

The founders said Tuesday they raised a $25 million Series B led by Epiq Capital, valuing the nine-month-old company at $100 million. That’s more than double it The price is $ 45 million in August 2025 and more than eight times $ 12.5 million level when it came out in May. Existing investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures also participated, bringing in nearly $40 million.

Pronto offers fast, consistent support for everyday tasks – from mopping to dishwashing – promising highly trained, background-checked technicians when needed.

The founders say they can send workers within 10 minutes to several of its markets (reserved areas within the cities where they operate), putting the service closer to fast-paced sales than domestic work. Each employee – whom the company calls a “Pro” – undergoes personal training and background checks before being hired, and is given shifts designed to provide more predictable income than is typical in the sector.

Pronto is now booking 18,000 people a day, up from about 1,000 bookings per day last year, founder Anjali Sardana (pictured above, center) said in an interview. The average time between a customer’s first and second booking is just two days, he added, with 10% of the platform’s users making nine or more bookings per month. Sardana said the startup is targeting 70,000 daily bookings by June.

The startup has also moved rapidly to expand its footprint, expanding from one city to 10 — including Delhi NCR, Bengaluru, and Mumbai — and from five to 150 micromarkets in the past seven months, Sardana said. However, the number of transactions remains in a few markets, with the National Capital Region, which includes the cities around New Delhi, accounting for half of the reserves.

Sardana said Pronto has yet to tap into India’s largely offline market, where most lending is still done online. “I still believe that 99.99% of the market is offline,” he told TechCrunch. In total, less than 100,000 people are using such services per day, while millions of households rely on online services.

Market research confirms this. A whole lot of domestic work, according to Redseer Strategy Consultants reportit was valued at around ₹ 5,100-5,210 billion (approx. $56–$57 billion) in FY 2025. However, online penetration stood at less than 1% of net worth, highlighting how deep word of mouth remains. But the online sector – a small one at this point – is expected to grow at a rate of 18-22% per year through FY 2030, as rising incomes, rising urbanization, and the need for reliability and convenience force more households to try digital platforms.

Building a workforce

Pronto currently employs 4,500 professionals on its platform, about 99% of whom are women, Sardana said. Workers who complete about 20 days a month earn between ₹23,000 to ₹25,000 (about $251–$273), he added. Monthly employee retention is over 70%. Even so, demand is outstripping the number of new hires, with bookings averaging 20% ​​week-on-week, the founder said.

Pronto’s economics continue to grow as it expands into new markets. Sardana said the company is seeing “very good green shoots” in its oldest markets in Gurugram, where cash flow has changed, although new markets are still in business.

Sardana told TechCrunch that Pronto has burned about $8 million so far and now has about two years to fly following the latest round of funding.

Pronto plans to position the new headquarters specifically for more professionals, expand its presence in existing markets, and expand into new cities, Sardana said. It is also testing new offerings such as cooking, car washing, and dog walking, and reviewing other categories including salon services. However, for now, the main tasks – including sweeping, mopping, and cleaning utensils – are the most common uses of the platform.

The startup operates with a core team of about 60 employees, including about 15 to 16 in engineering, marketing, and design, while marketing remains lean with a small team and a performance team, Sardana said.

Competition

Pronto is operating in the booming Indian home market, alongside competitors such as Snabbit and the publicly-listed Urban Company. Snapbit earned $30 million at the end of October at a cost of $ 180 million – doubled in five months – and report about 830,000 orders in February, from about 500,000 in December. Urban Company, meanwhile, said its platform surpassed 50,000 daily bookings in February.

Sensor Tower reviewed by TechCrunch shows that Pronto’s daily users grew about 37% to about 101,000 between late January and late February, compared to Snabbit’s 30% growth to about 93,000 daily users in the same period.

Sardana said Pronto is focusing on service as the competition grows. “At the end of the day, customers will come to the platform that provides the highest level of service,” he said.