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Over the past few years, a new category of mobile apps has quietly exploded a multi-billion dollar business. They’re called “minigames” – intimate, original videos designed to be watched on your phone. Think soap opera meets TikTok, full of billionaire love mysteries, werewolf in-laws, and cliffhangers designed to keep users engaged. The leading app, ReelShort, generated $1.2 billion in consumer spending last year alone.
On this episode of TechCrunch’s Equity Podcast, Rebecca Bellan and TechCrunch senior reporter Amanda Silberling sit down with Henry Soong, founder of Watch Club, who thinks the gaming industry is still “in the MySpace era.” He has a vision of what the Facebook moment could look like.
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