Go-to-market strategies for the AI ​​era

At the end of the Build Mode season, Isabelle Johannessen sits down with Paul Irving, her friend and COO of GTMfund, to discuss go-to-market strategies in the AI ​​era. Paul shares direct, actionable advice on how startups can succeed even in the face of fast-moving high-income earners. He also explains why distribution has become a last resort where technological advantages disappear in months instead of years, and why each company needs a unique go-to-market strategy tailored to their specific ICP.

They also tap into the power of warm mapping and building real relationships with employees that can open doors. Irving highlights one of the best aspects of the startup environment: the commitment of founders and employees who are willing to help you when you approach them with passion and authenticity.

Key requirements:

• Why you should focus on one or two GTM strategies, not ten
• How AI enables unprecedented accuracy in customer outreach
• The need to develop a unique distribution system
• Why you should stop selling when you meet a new connection and present a problem or opportunity.

Season 2 of Build Mode starts in mid-February.

Isabelle Johannessen is our host. Build Mode is designed and edited by Maggie Nye. Audience Development is led by Morgan Little. And special thanks to the Foundry and Cheddar video teams.