From Svedka to Anthropic, brands play boldly with AI in Super Bowl ads

Follow up last year’s systems showing AI in the multibillion-dollar ad space, the 2026 Super Bowl commercials advanced AI-driven advertising and promoted the latest AI products. Love it or hate it, technology has become a star in its own right, alongside the latest movies and snacks.

Let’s take a look at the biggest moments from this year’s Big Game ads, which featured everything from robots and AI glasses to touching drama about tech startups.

Witness

Vodka brand Svedka went with what it claims is the first AI-powered Super Bowl spot. The 30-second ad, called “Shake Your Bots Off,” features the company’s robot, Fembot, and its new partner, Brobot, dancing their laps at a public party.

According to Svedka’s parent company, Sazerac, it took about four months to rebuild Fembot and train the AI ​​based on facial expressions and body movements, The Wall Street Journal reported. However, the vodka brand realized that some things are still controlled by people, such as creating stories.

The company partnered with AI firm Silverside to create a Super Bowl spot, according to ADWEEK. Silverside AI is the same team behind the latest AI Coca-Cola ads that it caused conflicts.

It’s a bold move to release AI-generated content during the Super Bowl, an event known for its innovative and highly produced commercials. The heavy reliance on AI is confusing, and is fueling debate over whether AI will replace manufacturing jobs.

Either way, Svedka got people talking.

Anthropic

Anthropic ad it wasn’t just selling its Claude chatbot; it was about casting a shadow. The sales were very impressive An OpenAI framework for introducing ads to ChatGPTwith the caption: “Ads are coming to AI. But not to Claude.” Instead of thinking about Claude, that funny at the thought of your AI assistant suddenly turning into a magical “Step Boost Maxx” insoles, for example.

It was not a standard treatment of tar, but also grown in debate on the Internet. Sam Altman of OpenAI to be expelled again on television, calling the ad “random.” So we didn’t get the Kendrick vs. Drake rap this time, maybe we got ours. AI, the nerdy version of it.

Meta flashed hers AI glasses called Oakleydesigned for sports, exercise, and activities, including dangerous situations such as chasing a plane taking off.

The ad featured recreational enthusiasts, from skydivers to mountain bikers, using lenses to capture epic moments. Famous faces such as iShowSpeed​​​​​​​​ and filmmaker Spike Lee appeared, demonstrating capabilities such as recording a basketball dunk in slow motion, sending hands-free to Instagram, and other advanced features.

The tech giant also showcased its wearable AI technology in last year’s Super Bowl ad to pique consumer interest, with stars like Chris Pratt, Chris Hemsworth, and Kris Jenner showing off Ray-Ban Meta sunglasses.

Amazon

Amazon’s ad took a more satirical (and slightly less conservative) approach, casting Chris Hemsworth in an “AI is out to get me” sarcasm. Marketers exaggerate the fears surrounding AI, with Hemsworth jokingly accusing Alexa+ of conspiring against him. Footage included Alexa+ closing the garage door on her head and closing the pool cover while she was swimming, each situation growing more irrational.

Beyond the dark humor, the ads introduced the new Alexa +, showing off its intelligence and capabilities, from controlling smart home devices to planning vacations. Alexa + was available earlier in the year as well it was officially established for all US users on Wednesday.

Hold on

Ring’s marketing highlighted its own “Search Party”.which leverages AI and social networks to reunite lost pets with their owners. The ad followed a young girl searching for her dog Milo, showing how users can upload a photo of the pet to the app, where AI works to detect matches and place cameras around a group of users in a wide ring to help track down relatives who are missing fur.

Hold on has been announced recently that anyone can use Search Party, even without having a Ring security camera. According to the company, this feature has already helped reunite more than one lost dog with its owner every day.

Google

Google ads showed up Nano Banana Proits new image processing mode. The ad followed a mother and son as they used AI to imagine and design their new home, uploading photos of empty rooms and turning them into a destination chosen by a select few.

Ramp

Ramp was very successful in recruiting Brian Baumgartner – the actor who played Kevin from “The Office” – for his Super Bowl ad.

Instead, Baumgartner uses Ramp’s AI-powered platform to “multiply” himself, effortlessly handling multiple tasks. The ad shows how the Ramp-in-one solution helps teams focus on the most important tasks using intelligent automation.

And, just like playing with his TV title, Baumgartner can be seen holding a pot of chili in the ad, recounting the familiar scene of Kevin as he brings his favorite recipe for his co-workers to try, only to dump the entire pot on the floor.

Shaking

Rippling, a cloud-based workforce management platform, did it all The first Super Bowl commercial. The company took comedian Tim Robinson on the scene where he rode a strange beast, poking fun at the topic of HR and the promise of AI automation.

He is His

Health care company Hims & Hers used its Super Bowl spot to address disparities in access to health care. The ad talks about the lengths the rich go to for health and longevity, even as they seem to poke fun at Jeff Bezos’s Blue Origin in 2021 and Bryan Johnson’s. expensive anti-aging products.

In recent years, the company launched the AI-powered “MedMatch” tool to provide personalized recommendations, especially for mental health and health.

Wix

Website builder Wix has unveiled its new AI-powered platform Wix Harmony, promising to make website creation as easy as chatting with a friend. Unveiled in January, the popular platform combines an AI-driven environment with “vibe coding” and full customization and customization.

Wix’s main competitor, Squarespace, also has a Super Bowl ad this year. Squarespace commercials has a movie direction by Emma Stone and is directed by Yorgos Lanthimos.