EMM raises the Seed 9m to create one of the “smartest” cups in the world

Jenny button first idea of ​​EMM during covid. She was using an external ring and a whoop monitor to get information about her body, but there was no tool that could provide information about one of the most important things – fertility and menstrual health.

“It seemed crazy to me, because these are things that every woman wants to be able to follow and understand,” she told Techcrunch. He thought to himself: Why not create an invasive device that can tell someone to reproduce? He wrote a letter to one of Dyson’s engineers, got in touch, and began testing the idea.

“Five years later, after thousands of user tests, we have unveiled the world’s first button,” said Button.

The UK-based company has also launched a seed round of $9 million ($6.8 million)

Functions as a sanitary cup – designed to store blood over time rather than drink it. But Emm’s EMM’s silicy is “sustainable with ultra, advanced technology.” This sensor collects data that will help users understand the characteristics of their surroundings. Press hopes it will “revamp the research, diagnosis and management of menstruation and fertility.”

He is not the only one who thinks this way. Some Femtech startups told the moderator A few months ago Blood to menstruate was a “fatigued opportunity in women’s health” who would remember what was not available from health tests based on blood.

It can, for example, help diagnose and often treat diseases like endometrisis.

“One in ten women today patients with endometriosis“The button said.” A condition that, like many other reproductive health conditions, takes twelve years to know. ”

The delay “occurs mainly because of the lack of meaningful data and the unhealthy nature of menstruation in medical practice,” Button believes. “There was no reliable and accurate tool for the health side until now.”

More on Chiromometriosis, he added one of three women Experience “Healthy Health Issues” throughout their lives.

The information collected in the EMM software is stored and stored securely, with two-factor authentication. “You are always known or always anonymous,” meaning their identities are removed or changed by people at Emm who really need it, “he said.

Button used the word “organizers” to describe his money and said he was in contact with the leads on his network. Others around include Alumni Extritus (which answers to OURA), Alumni extraunts, and Bluelion Global. Funds will be used to launch the product on the UK market next year, he said, adding that the operator has already processed 30,000 orders.

Capital will also be used for research and development. Button hopes to enter the US market in early 2027.

“Bathing is just jumping to Emm,” he said. “In the end, I believe we will have a big impact on women’s health,” He continued that he hopes to expand the business one day, perhaps to another hospital, even a private one.

He said: “Our goal is to chase people who have data to protect them, and then they help them control their bodies, and they go on their journeys.”