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Zendaya and robert pattinson‘s new movie, dramafaced criticism for the way it was marketed while hiding the film’s dark twist.
warn: spoilers drama the following.
drama Engaged couple Charlie (Pattinson) and Emma (Zendaya) are getting ready to walk down the aisle. However, just days before their wedding, the couple got together with a group of friends and revealed the worst thing they had ever done. While the trailer’s teasing of Emma’s secret sparked outrage from the group, details were not revealed.
Following the film’s release on Friday, April 3, it was revealed that Emma had planned a school shooting as a teenager but ultimately decided not to go ahead with it.
As details of the show’s twist circulated online, many decried the film’s light-hearted, wedding-themed marketing plan, suggesting that the film should be open and sensitive about the twist.
Zendaya and Pattinson attended several press events together to talk about the movie, in which the actress wears a bridal-themed outfit. for dramaAmong debuts of sorts, her debut look represents the bride’s timeless practice of old, borrowed, new and blue. Zendaya and Pattinson have also been asked about marriage and weddings in multiple interviews, leading some to feel that the overall tone of the film is being marketed as a pure romance or comedy.
additional promotions drama Including a social event in classic wedding invitation style, and a one-day wedding chapel in Las Vegas in March.
Gun control advocacy group March for Our Lives comes under fire on Thursday, April 2 dramaThe marketing plan has not been addressed as a sensitive topic.
“The film may be trying to explore real issues about responsibility and change, but A24’s marketing doesn’t live up to that,” the organization said via Instagram. “With such a serious subject, especially in America, this conversation can’t start and end on the screen. It has to flow through the way the film is presented.”
Allison Michalka and And MichakaThe people who make up the duo Aly and AJ agreed in the comments section of the March for Our Lives post. (Sisters Surviving a mass shooting Outside one of their concerts in 2022. )
“Totally agree,” read the reply on the singers’ joint account. “The marketing made us sick when we discovered the plot twist.”
Other users also slammed drama Because this twist was not revealed.
“Thanks for the ‘spoiler’. It’s billed as a cute romantic comedy. I was about to go see it. If I had discovered this plot point in the theater, I would have left,” one fan wrote. “This wasn’t a casual conversation. Now I’m not going to see this. Did they give any warning about this plot point in the credits or something?”
Zendaya and Robert Pattinson tell a complicated love story in their upcoming movie “Drama.” Zendaya and Pattinson star as engaged couple Emma Harwood and Charlie Thompson, respectively, in the romantic drama. A24 released the first full trailer for the film in February 2026, which features Charlie and Emma (…)
Another person responded: “Dude, this is about a girl who plots a school shooting? All marketed like a teen rom-com. Wtf?”
While some fans criticized the film for its silence on the plot, others defended it.
“I definitely don’t think it’s ever been labeled a romantic rom-com. And I don’t think the plot is that far from how a lot of kids feel,” one user wrote in a comment. “It brings awareness to the social context in which we raise our children.”
Another retorted, “You people are so anti-art, it’s crazy. Sometimes art has to make you uncomfortable.”
US Weekly A24 has been contacted for comment.
drama Now playing in theaters.
