Dental records have just been reimagined for the technological age

Go, Santa. Now there’s another magical character for kids to follow: the Tooth Fairy.

After making a Tooth Fairy video for his nephew, Oliver Finel noticed a difference. Although there are many Santa trackers, there is no match for the Tooth Fairy. Realizing that Generation Alpha is growing up with online activities around them, they decided to create a new type of travel that families everywhere can enjoy.

Tooth Fairy Tracker features Kiki the Tooth Fairy as the central character. When a child loses a tooth, parents can go to the website and enter their email address to receive notifications when Kiki starts her work. Throughout the evening, the children receive video updates showing Kiki preparing for her trip, leaving the headquarters, and going to pick up a tooth. These updates can include flight speed information, vlog-style checkins, and cute selfies.

The event takes place entirely on the site, counting each new video, making it feel like an all-day fun event that builds anticipation for bedtime. Also, Finel believes that evening shifts help encourage children to brush their teeth and get ready for bed. Then, the final changes are made in the morning, when the child is grateful and can look at their special gift under the pillow.

Launched in October, the website plans to launch again soon. Finel explains that while the main experience won’t change, the site will have “a fun design and additional features to make it more accessible to kids.”

Looking ahead to 2026, Finel plans to launch an updated version of the tracker with more customization options. Kiki will name each child, mention their interests, and include a picture of them in each video. Children will also receive certificates for each lost tooth. Another upcoming feature is oral care videos where Kiki teaches children the habit of brushing.

The expanded content can be accessed through a new $20 subscription, which includes 6 Kiki tours.

In addition, Finel plans to adapt the product to Latin American and Western European families, making it culturally relevant. For example, while Fairy Tooth is popular in the US, Mouse Tooth is popular in France, Spain, and Russia.

They also hope to partner with dentists, so dental offices can offer Kiki the Tooth Fairy to young patients. Pre-planning videos can help reduce anxiety, while post-visit rewards encourage children to return to the dentist and make the experience a positive one.

Some long-haul plans include branded toothbrushes and toothpaste, each accompanied by a video of Kiki picking out the bristles of the toothbrush, picking colors, and attaching the baby.

The Tooth Fairy tracker is free to use and does not require an app or account.