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OpenAI on Monday announced that it has begun testing ads in the US for users of its Free and Go subscription service.
The new Go plan is a cheap subscription at $8 per month in the US and it was known all over the world in the middle of January.
Subscribers to OpenAI’s paid plans, including its Plus, Pro, Business, Enterprise, and Education tiers, won’t see ads, the company said.
OpenAI tried to address concerns about how ads might affect users, saying in a blog post: “Ads do not influence the responses ChatGPT provides to you, and we keep your communications with ChatGPT private to advertisers. Our goal is for ads to help people get the most powerful features of ChatGPT while still trusting the input people put into ChatGPT for the most important services.”
moving, which the company announced last monthranted in a Super Bowl ad that aired Sunday from archrival Anthropic.
In its social media ads, Anthropic teased the idea that other AI companies, such as OpenAI, will soon integrate advertising by showing how poorly integrated ads can disrupt the consumer experience. This was shown on screen with glasses-faced players playing AI chatbots, who offered their advice in a series of poorly designed ads.
OpenAI CEO Sam Altman was tested a lot about jabs, calling “fraudulent” ads and Anthropic “authority company.”
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Users have so far rejected the idea of ​​ads in AI solutions. OpenAI met a back at the end of last year when it tested program ideas that looked like unsolicited ads. However, the AI ​​company needs to monetize its popular chatbot to fund its technology and grow the business.
While that makes sense, critics fear that ads could influence ChatGPT’s responses. OpenAI denies this in its announcement, saying that the ads will be tailored to “what is useful to you.” The company says the ads will also be clearly labeled as sponsored and separated from the content.
In tests, OpenAI has tried to match ads to users based on their conversation topic, past chats, and past ad behavior. For example, users searching for recipes may see ads for grocery stores or food accessories, the company says. OpenAI says that advertisers will not have access to the data, they will only collect information related to the ad, such as views and clicks.
Users will also be able to view their ad engagement history and delete it at any time. In addition, OpenAI said users can block ads, share comments, see why they were shown, and manage ad preferences.
Ads will not be shown to users under the age of 18, and will not be placed near sensitive or sensitive topics such as health, politics, or mental health.