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Bomb he announced Thursday that it’s adding several AI-powered features aimed at helping turn matches into lasting connections, including ones that provide feedback and guidance on user profiles, photos, and motivations.
The new AI-powered profile management tool will expand globally and provide “personalized, actionable solutions” to user data and user preferences. For users in the US, the profile management feature can be supplemented with an AI photo assistant, which “can help you choose the best photos and show who you really are.”
According to Bumble’s blog post explaining this, it doesn’t seem like the information from these AI tools is dangerous – for example, Bumble says its AI photo tool can encourage you to leave photos where you’re wearing glasses that cover your face, and add more photos, such as those taken outdoors or with friends. It’s advice you could have easily gotten from a friend 10 years ago, but it’s still new information for many users.
In Canada, Bumble is testing another, non-AI feature called “Save the Date.” When the conversation is stopped, the user can indicate that they are ready to meet in person, which the company says is “an easy way to show that they are ready to be connected offline.”
Of course, another way for people to “sign that they are ready to connect offline” is to actually ask someone on a date. But the truth is, it doesn’t seem like users are just getting started, so having an in-app way to show interest might encourage some couples to move their conversation IRL.
“For Today, we’re creating a more immersive experience and giving members a way to go back and forth between meetings in real life,” Bumble CTO Vivek Sagi said in a statement. “When we reduce friction when it matters most, we help people communicate more clearly and confidently, and increase the chances of healthy relationships that can exist offline.”
Bumble and other popular dating apps, such as Match Group’s Tinder and Hinge, have both embraced AI-powered features in recent months. For example, in December, Hinge launched a tool to help start more interesting conversations than “How are you?”
Tinder can improve things. In Australia, Tinder is testing a tool called Chemistrywhich asks users to give the program access to their camera system, which is related to the amount of data to feed into the AI ​​tool. Based on the user’s camera and answers to a series of questions, AI can learn more about someone’s preferences and personality to reduce “swipe fatigue” and provide better recommendations.
Meta’s Facebook Dating tool does the same thing – in October, it launched the same feature it asks you to use its AI on your camera’s photos which you did not share to make AI changes.
As these companies try to find new ways to make users happy, some young people have thrown in the towel on online dating, instead looking for more. real events which are not associated with the program.
