Apple may take a new approach to announcing future events

Apple has it called the technical press to a “special Apple event” on March 4, but it may be different from the company’s usual events.

Bloomberg’s Mark Gurman says that instead of announcing everything on one big topic, Apple plans “three-day announcement” – may have been announced on the Internet, and finally on March 4 “events” that will be three events in New York, London, and Shanghai, where journalists will be given the opportunity to interact with the upcoming events.

Likewise, John Gruber of Daring Fireball speculates that this may be the case “the thing that works is human demos.”

Apple is said to be announcing at least five new products during that time, including a low-cost MacBook. Other reported: iPhone 17e, iPad Air with M4 chip, new entry-level iPad, and upgraded MacBook Air and new MacBook Pro models. Gurman said all of these things should be done by the end of the spring, but he seemed uncertain about when they would be announced.