Apple and Netflix have teamed up to show the Formula 1 Canadian Grand Prix

Apple and Netflix have it entered into an agreement announcing the Formula 1 Canadian Grand Prix, announced Thursday by Apple’s vice president, Eddy Cue. For the first time, F1 fans in the US will be able to watch live races simultaneously on Apple TV and Netflix.

Netflix subscribers will be able to stream the entire race weekend – including practice, qualifying, and the Grand Prix itself on May 24 – live on the platform.

Beyond the usual brand coverage, the deal also includes Netflix’s brand promotion, “Drive to Survive.” For the first time, the eighth season – which consists of eight episodes about the 2025 World Formula One Championship – will be available to all Apple TV subscribers in the US and Netflix worldwide, expanding its audience.

Season 8 premieres today, February 27.

F1’s rise to American culture continues beyond television at the moment – Brad Pitt’s “F1” has been nominated for Best Picture at this year’s Academy Awards. “Drive to Survive” has won attracted different people thanks to his backstage approach, turning it from a sports documentary into an entertaining story that has brought millions of new fans.

The series has focused on Apple’s ambitions for F1: The company has said that it plans to promote the game in Apple News, Apple Maps (showing F1 music worldwide), Apple Music, and Apple Fitness +, as well as in its retail stores.

This partnership also means that Netflix continues to broadcast on television, after the start of a “no game”. to get the maximum freedom of NFL Christmas Game, WWE Rawand MLB.

In addition, the joint effort comes as part of Apple’s innovation multi-year contract and Formula 1, with Apple TV replacing ESPN as the sole US broadcaster for all 24 races from this season. The deal is said to be worth about $150 million per season, a huge jump from the odds $85 million ESPN says it paid. All models are available to Apple TV subscribers at no additional cost. A previous partnership with ESPN garnered the most views of 1.3 million in his final year.

In particular, Netflix He was previously reported to be looking at US media rights for Formula 1 in 2022.