Amazon to start testing AI tools for film and TV production next month

Last summer, Amazon MGM Studios launched a dedicated AI Studio Developing proprietary AI tools to support TV and video production, with a focus on areas such as improving human consistency during shooting and supporting pre- and post-production.

According to the source report Reutersthose devices are now ready to undergo internal testing. Amazon will begin a closed beta program in March, inviting employees to test its AI tools.

Amazon said it expects to share the first results of the program by May. The company chose not to provide details on the incident when asked by TechCrunch for comment.

AI Studio is collaborating with famous designers like Robert Stromberg, who is known for “Maleficent,” Kunal Nayyar from “The Big Bang Theory,” and Colin Brady, a former animator from Pixar, to learn the best way to use these tools. Amazon is also using Amazon Web Services to support it and is looking to work with multiple LLM providers.

Albert Cheng, who heads AI Studios, emphasized that the goal is to support game developers, not replace them. The goal is to improve efficiency and reduce costs while ensuring that intelligence is protected and that AI products are not absorbed into other AI models. One example used is Amazon’s “House of David” series, which was there 350 images generated by AI in the second season.

However, the rise of AI adoption in Hollywood has caused a lot of controversy. Many in the industry are worried about what it means for jobs, creativity, and the future of filmmaking.

The conversation around AI is only growing as more and more companies experiment with these new tools. For example, Netflix has also jumped on the AI ​​bandwagon, with CEO Ted Sarandos revealing that his series “The Eternaut” used generative AI making a show of house collapse.

In recent years, Amazon has cited its success with AI as a factor that makes people redundant. The company was recently liquidated 16,000 jobs in January, to follow 14,000 layoffs October is over.