ChatGPT’s mobile app hits a new $3B mark in consumer spending

ChatGPT has reached a new milestone of $3 billion in global consumer spending on mobile as of this week, according to estimates by the app intelligence provider. App icons. This figure represents all the money spent on iOS and Android devices since the app was launched in May 2023, when it first arrived, then only on iOS.

What is clear is that most of the money was spent this year. Globally, consumers will spend $2.48 billion on ChatGPT mobile apps in 2025, representing a 408% year-over-year increase from the $487 million spent in 2024.

These numbers represent a significant increase in consumer adoption, compared to other popular programs. For example, it took ChatGPT 31 months to reach $3 billion in consumer spending, but the biggest gainer, TikTok, took 58 months to do so, Appfigures told TechCrunch.

ChatGPT also peaked faster than mainstream streaming apps like Disney+ and HBO Max, which reached $3 billion in 42 months and 46 months, respectively.

xAI’s Grok, however, sees a similar trend with ChatGPT, compared to other AI competitors.

Grok was released in end of 2023 for X Premium Plus subscribers before being more available last year. But when you compare the amount of money consumers spend on AI software, Grok came very close to matching ChatGPT’s immediate revenue, once it started making money. (You can see this in the chart below, which ranks AI software revenue relative to when each software first started making money.)

While the $3 billion in spending represents the consumer boom, it’s not the only way to measure AI adoption or long-term investment.

ChatGPT mobile customers are purchasing paid subscriptions, such as $20 per month ChatGPT Plus or $200 per month ChatGPT Pro for advanced users. But AI software can make money in other ways, including through software offerings and, maybe soon ChatGPTsales. In addition, ChatGPT on Wednesday launched its own multi-brand store, which the company suggests will be funded in some way in the future. his blog has written.

Google, meanwhile, is seeing the possibility of shifting its healthy advertising business to AI-powered search and ad placement. AI Fashion, AI graphics, AI procurementand quantity The Discover page powered by AIamong others.

Anthropic focuses on the business market and is expected to return $70 billion in cash by 2028.