Bluesky embraces the long-standing content of the X Articles

Elon Musk’s X allows you to write long-form content on the platform through its Notes, but only if you are a paid subscribers or business. Social media startup Bluesky has a different idea.

Thursday, Bluesky he rolled over release its new software that connects with Standard.sitea public project for long-term development of the protocol that supports Bluesky.

This means that Bluesky users can now explore content beyond the microblogs, or short articles that Bluesky is known for. Instead, they can read articles, blog posts, and newsletters that are distributed over an Internet of AT Protocol-powered apps, called “Atmosphere.” This includes sites like Page, pktand Printswhich provides independent authors and publishers who want to own their content and expand their distribution on the open web.

These documents will initially look like contact cards – basically, a control panel. Bluesky says this is the first step, and the service will be updated over time.

This marks the second expansion of Bluesky’s ability to adapt to other community-built projects. In February, a startup called Germ became the first private messaging service that could launch it directly from the Bluesky appdue to the same combination.

By building technology together with its social network client service, Bluesky can improve applications and other services that also work on the AT Protocol. This is not bad for some people, either, since they can join the distribution provided by the Bluesky network. others 44.5 million registered users.

The development of long-term content soon follows WordPress to announce earlier this month of its plugin that allows any WordPress site to publish to Atmosphere. (This program integrates with other WordPress pre-delivered to publish to social networking sites powered by another protocol, ActivityPub, such as Mastodon.)

Like Bluesky, the WordPress integration relied on the Standard.site lexicon, which means your blog becomes data on the AT Protocol itself, rather than just a link you’re sharing on a program like Bluesky. Because of this, each one app compatible with the AT Protocol can allow its users to read WordPress blog posts.

With this integration coming to Bluesky, you can see many visions of an open internet – where data itself is open and freely distributed, accessible from any client, and where users can move between data servers (PDS) at will. (Although Bluesky was the first PDS, there are others to choose from, including those offered by Eurosky, Blacksky, Northskyand others.)

This is in stark contrast to X’s approach to content, long or not, that remains in its own program and can be deployed elsewhere on the Internet.

However, the advantage that X offers in terms of distribution is its own 550 million monthly users – something that Bluesky’s open social competitors can’t match.

The updated version of Bluesky (v1.122) includes a few more features, the company said he realizedincluding a refresher GIF option and photo viewer, expanded account-level control fonts, and fixed a bug that was silently downloading iOS video uploads.