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Steve Cole uses Taylor Swift lyrics at press conference

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golden state warriors head coach Steve Kerr He is well aware of the rigors of the NBA season, so he guides taylor swift To add some levity to an uneven 2022-23 campaign.

When the Warriors were 44-38 in the regular season, Kerr, 60, cleverly incorporated a phrase from Swift’s “All Too Well” into his press conference, but no one noticed.

legendary sports reporter Wright Thompson Coach’s secret revealed Profile posted on ESPN.com Thursday, May 14th. The four-time NBA championship coach, along with Thompson, 49, found ways to incorporate lyrics into his postgame answers, pointing to the Warriors’ victory over the Houston Rockets in March 2023 as an example.

“I walked through the locker room door at halftime” were the first words Kerr said as he stepped onto the podium. The first line of “All Too Well” begins with “I walk in the door.”

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The best part? coach’s son, Matthewwhich compiles numerous clips into one video in which Steve is performing the entire song. (Thompson did not reveal whether Steve produced the entire 10-minute version released in 2021, or the original version from Swift’s 2012 album red.)

Matthew shared the video in a family group chat and somehow, Swift, 36, saw it.

“She ended up seeing it through a mutual friend,” Steve said.

Steve Kerr used Taylor Swift lyrics in 2025-26 press conference and no one noticed

taylor swift Robin Baker/AFP via Getty Images

“Wait, is this real?” Swift allegedly asked. “Can I put this on social media?”

However, Steve asked Swift’s team to keep the video secret.

This profile follows Steve’s decision to return to the Warriors for the 2026-27 season Though considering retirement. Before the start of last season, he opened up to Thompson, asking how he knew when to hang up.

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“How will I feel in a year?” Steve asked. “Maybe two years from now? Because the job itself is so addictive. … You want to believe in yourself, but you also question your motives. You don’t want to leave too soon, but you don’t want to leave too late. And you worry about what your life is going to be like.”

He revisited the topic in March, admitting “coaching brought out the best in me.”

“I guess I was afraid that I would lose the daily engagement and purpose that not only nourished my soul but helped me cope with my real chronic daily pain,” Steve added. “It would be a lot easier if I knew I could retire and do the sport I love. But I can’t do a lot of that anymore. So I’m scared of staying home and not having the constant involvement and friendship that coaching brings me.”

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