Discord introduces Nitro Rewards, giving subscribers access to premium Xbox Game Pass content at no additional cost.

Discord on Monday unveiled Nitro Rewards, which gives Nitro subscribers access to promotions from other sports and lifestyle brands at no additional cost.

Currently, Nitro is offering upgrades to Discord itself, such as more profile editing options, HD downloads, and the ability to upload files up to 500 MB. Registration is optional, because you can easily use the platform without paying, which is a deliberate choice on the part of Discord. But this also means that user acquisition can be difficult.

“Nitro has been explaining how we can improve Discord’s experience, but not limit it (for free users) in any major way,” Stanislav Vishnevskiy, Discord co-founder and CTO, told TechCrunch.

Nitro Rewards, available to both Nitro Basic ($2.99 ​​per month) and Nitro ($9.99 per month) subscribers, are meant to increase the value of subscribers, thereby retaining them.

At launch, Nitro Rewards will provide access to the original Xbox Game Pass, which allows you to play more than 50 games on PC and Xbox, including Fallout 4, Stardew Valley, and Day Z. The bundle also includes 10 hours of cloud gaming, which allows you to transfer games from PC or Xbox to other devices.

Nitro Rewards also offers discounts between 15% and 30% on a selection of Logitech G, SteelSeries, and KontrolFreak gaming consoles. Over time, Discord plans to partner with more companies for similar offerings.

“Nitro is the biggest contributor to Discord’s revenue, and it’s growing steadily every year,” Vishnevskiy said. “This is doubling on this and giving you more profit (…) I am very grateful (subscribers) for supporting us. Also from a business point of view, it is good to keep the subscription, because people need it a lot.”

Originally created as a forum for gamers, Discord today has a very large role in the social network, it serves as a community for all kinds of users – from crypto users who build community projects and pub=goers who organize local nights to activists of political demonstrations. Discord also has a big role in the tech community, and startups have been using the platform to invite beta testers or power users of their products and connect with them directly. The platform has grown to over 90 million daily users.

But this increased exposure means that Discord has to face the same, cybersecurity challenges as the larger platforms. The company plans to launch age verification the way it is More information cases on the safety of children on the Internet.