DoorDash adds AI tools to speed up sales, changing plate images

DoorDash on Monday added new AI-powered tools that allow merchants to speed up onboarding, edit photos to make dishes look better, and create websites based on their app listings.

The mounting tool works the same way Amazon was founded in 2024. Merchants can point to the tool on their website, where it automatically pulls in things like photos, inventory times, and inventory items to create a list on the app. Marketers can review and edit all of these before they are published.

DoorDash has also updated its video library. The library now allows merchants to embed dishes in videos so customers can order the items directly. The library also displays statistics such as total views, video driven sales, and new customer sales.

Restaurants are also getting a number of photo editing tools: AI Retouch can change backgrounds, enhance photos, and adjust lighting without changing dishes; and AI Replate uses plate images to look like they’ve been professionally plated, changing brightness and color. Marketers can also provide a reference image to apply other styles to an existing image.

“At DoorDash, we are always creating tools to help entrepreneurs succeed, from their first day on the platform, to every order after. These new tools reflect our belief that the right technology should eliminate friction, not add to it, so that entrepreneurs can focus on what they do best: making good food and providing amazing customer experiences,” Brian Tolkin, head of retail sales, said Doorsh.

The company is adding new features trading platform and, one that allows restaurant owners to customize a website based on existing DoorDash content, such as menus and photos. The company said that in a new test of traders they saw an order conversion of about 10% on average.

The company has also added a new ad builder that allows marketers to create content, send emails, and plan.