Netflix wants you to watch ‘Likes,’ its TikTok-like videos

You’ve heard of Instagram Reels – now get ready Netflix movies.

Netflix is ​​revamping its mobile app with the launch of Clips, a vertical video designed to help users discover new content by sharing the highlights of the original Netflix app.

“Think of ‘Clips’ as a personalized viewer that lets you choose what to watch or play, without scrolling endlessly,” Netflix wrote in a press release. “You’ll see short lists of series, movies and specials related to your interests, and it’s an easy way to go deeper when something interests you.”

The idea is that if you’re on the go, you can’t pull out your phone to watch the next three minutes of the “Love is Blind” episode you’re in. But you can watch a short, edited clip of another Netflix show for a quick laugh (which is what Netflix called the same thing, Fast Laughingin 2021).

We may have watched five years ago when every social media site rushed to release a TikTok copycat, but now, even LinkedIn is pushing vertical video on its mobile app. It’s safe to say that vertical video is here to stay.

Netflix, for its part, has experimented for years with how to integrate short-form video, and the company seems to have settled on Clips.

It’s not TikTok-like social media feeds where vertical video is taking over. The microdrama industry -Bite-size episodic series, which lasts less than 10 minutes per episode, designed to be viewed on the phone screen – which was first captured in Asia, is expanding in the US, which makes users accustomed to watching unreadable stories on stationary feeds.

Some listeners like it Peacock and Pipes they are also adding vertical videos to the mobile phone.

At TechCrunch Disrupt last October, Netflix Chief Product and Technology Officer Elizabeth Stone talked about Netflix’s experiment with vertical video but said Netflix is ​​not trying to compete with TikTok.

“(Netflix) doesn’t want to copy or chase what TikTok or others are doing because we think there’s some entertainment – or a moment of truth – that’s really important to our members, and we really want to focus on that, as opposed to trying to be all things at all times, which I don’t think should be an important part of the concept,” said Stone.