Snapchat brings AI-powered conversational advertising to its app

Snapchat he announced On Tuesday it is rolling out “AI Sponsored Snaps,” which will allow users to interact directly with AI-powered assistants. Sponsored Snaps are ads placed directly in the Chat section of the app. Until now, users could not interact with these ads, but with the introduction of AI Sponsored Ads, they will be able to do things like ask questions and get recommendations.

Of course, not all of them will have AI-powered ads, as they introduce AI into another part of Snapchat’s experience. In addition, not everyone is interested in high-quality advertising.

However, Snapchat said in a blog post that “its people are not only open to AI in conversation, they are already accepting it,” because more than half a billion users have sent its message. AI chatbot since its launch in 2023.

“Conversation is becoming an increasingly important area of ​​marketing,” said Ajit Mohan, Chief Business Officer at Snap, in a blog post. “AI is accelerating this change, turning chat into a place where people find things, ask questions, and make decisions in real time. The real opportunity is not just placing ads in those places, but creating content that seems to come from the way people are already talking.”

For brands, the new AI Sponsored Snaps give them access to nearly one billion Snapchat users per month. They can bring their own AI assistants on the platform to manage operations and purchases.

Snapchat says the new feature builds on the strength of Sponsored Snaps, which already drive 22% conversions and an average of 20% lower cost per post. With this new feature, they can use custom, AI-powered users while they’re already chatting.

The company says that 85% of users regularly have a Chat feed, and that users sent over 950 billion chats in Q1 2026 alone. Additionally, 57% of young Snapchat users send messages every day, including 4 in 10 who do it multiple times a day.