Apple under Ternus: what’s next for tech giants

As Apple scrambles to stay competitive in AI while dealing with high prices and uncertainty, the company’s future is about to shift under new leadership.

Monday, Apple he announced that John Ternus will take over as CEO at the end of this year, and do well Tim Cook.

Cook turned Apple into a $4 trillion global powerhouse, expanded its services business, and presided over one of the most profitable years in tech history. A pinch it brings a different kind of creativity. A long-time hardware executive, he has spent his career building Apple devices instead of managing the big business.

Ternus joined Apple in 2001 and rose through the ranks of the hardware industry. Along the way, he’s contributed to some of the company’s biggest products, including AirPods, the Apple Watch, and the Vision Pro.

His appointment reflects a renewed focus on hardware at a time when Apple is under pressure to define its next generation. Ternus will now help find out what it looks like.

Hardware with AI at the center

Instead of trying to compete with companies that are building the biggest AI models, Ternus could push Apple to focus on AI-powered devices, whether it’s the one in your hand, something you wear, or something that lives in your home.

There are already many thinking about what Apple might introduce. Ideas floating around include smart glasses, a wearable pendant with a built-in camera, and AirPods with AI features. According to Bloombergthe idea is that all of these will be connected to the iPhone, with Siri playing a major role.

Ternus is also expected to push ahead with products that have been doing well. Standard iPhones are obvious examples. They have been said for many years, and while competitors have already advanced, Apple has taken a slow approach, waiting until the technology meets its standards. Reports it is said to arrive in September, which means that Ternus will be in charge of the installation.

Apple is said to have also been looking into robotics, especially for the home. One concept includes a advanced device it’s a robotic arm attached to the display, basically an intelligent assistant that can move and turn towards you. In particular, this is in line with Ternus’ long-standing interest in robotics. In college, he developed a device that allowed quadriplegics to control the arm of a feeding machine using head movements, as he said. New York Times.

There are also suggestions for cell phones which can track you, perform simple tasks, or act as a FaceTime screen. Some reports also mention experiments with humanoid robotsalthough this is because the years are coming.

While nothing is guaranteed to happen, they do provide a clear indication of where Apple’s ideas might go.

However, the ongoing shortage of memory chips, President Trump’s frequently changing policies, and the company’s reliance on manufacturing in China could lead to difficult times. About 80% of iPhones were made in China before the prices went up. The company recently moved to India, producing about 25% of its iPhones in the country last year, according to Bloomberg.