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Alex Earl She’s getting some unexpected support amid feud with fast food restaurant Carl’s Jr. Alex Cooper.
“While there seems to be a lot of beef circulating online lately, we guarantee our beef is the juiciest. Alix’s authentic style is a perfect fit for our events,” a company spokesperson told TMZ Wednesday, April 15th. “She has the best post-fight recovery in the industry, so it was a natural choice.”
Carl’s Jr. has teamed up with Earl, 25, on several Super Bowl commercials over the past few years, including a Super Bowl LX spot in February promoting the “Hangover Burger.”
“The campaign, which focused on giving away our Hangover Burger as a post-big game recovery therapy, had record-breaking results,” a Carl’s Jr. representative added.
Alex Cooper and Alix Earle seemed like a perfect match when they initially teamed up, but the social media stars had a falling out. Cooper launched her Unwell Network in August 2023, signing Earle as her first employee. The following month, Earle’s “Hot Mess” podcast released its first episode. More than a year later, (…)
us weekly The company has been contacted for additional comment.
When Earle teamed up with Carl’s Jr. for a 2025 Super Bowl commercial, there was speculation that Cooper, 31, originally wanted the gig.
But the bar stool owner Dave Portnoy insists Cooper told him, “If I had a gun to my head and $10 million in the bag, I wouldn’t do that Carl’s Jr. commercial.”
Drama between the two influencers intensified in recent weeks when Earle liked a questionable video of Cooper. Host of “Call Her Dad” broke her silence Challenge Earl to address their feud directly on Monday, April 13.
Alex Earl; Alex Cooper
Getty Images (2): Nelson Barnard; Rob King/Tribeca Music Festival)“Just say what you want to say about me. There is no NDA and no one is stopping you. Stop hiding behind others and say it yourself. What’s good to say?” she asked.
Cooper continued, “I’m really tired of waking up and seeing you using this fake show to distract others from being online for you. Not interested. I know what’s going on and so do you. So go ahead. Unless the fake story you create happens to be more interesting than the truth. I have nothing to hide when it comes to you and me.”
“Unless you really have something to say, I’m out. It’s over. Have a great Monday,” she concluded.
Alix Earl, March 2026.
John Nacion/Getty Images Empire State Properties TrustEarl Reply directly Cooper’s TikTok video, writing in the comments section, “Okay!!”
The two were originally in business together when Cooper’s Unwell Network began distributing the “Hot Mess with Alix Earle” podcast in September 2023. Their relationship came to an abrupt end in February 2025 when Earl stopped working on new series.
There are multiple theories as to why Cooper and Earle’s business relationship soured over the past year. A source revealed us The one on Wednesday Illness Drops “Hot Mess” Because Cooper’s “fan base didn’t translate into viable listeners” and “there weren’t enough listeners to keep the podcast going.”
Alex Cooper and Alex Earle’s drama not only got us talking, it got celebrities involved and choosing sides. The influencers initially joined forces when Earle launched her “Hot Mess” podcast in September 2023 under Cooper’s Unwell Network. The podcast was eventually canceled in February 2025 amid rumors of a feud between Cooper(…)
us A spokesperson for Earle was contacted for comment.
The plot spread to a war of words Between Cooper and Barstool Podcast Brianna LaPaglia On Wednesday, Cooper leaked alleged direct messages from LaPaglia two years ago. Portnoy chimed in again, this time to defend LaPaglia.
