Roku is launching a standalone app for Howdy, its $2.99 ​​streaming service

A year he announced Tuesday that it is launching a standalone mobile app Howits newly released ad-free service that costs $2.99 ​​a month. This program is available for both iOS and Android in the US

It has been established As of August 2025, Howdy has a library of nearly 10,000 hours from Roku partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros.

The library includes titles like “A Haunting in Venice,” “Ice Age,” “Weeds,” and “Kids in the Hall,” as well as rom-coms, medical dramas, ’90s comedies, classics, and more.

With the new app, Roku says subscribers can access the Howdy library on the go.

Priced at $2.99 ​​per month, Howdy is currently the cheapest ad-free service on the market. At launch, Roku said Howdy was designed to support, not compete with, premium services.

“In an era of ever-increasing content, Howdy is designed to be affordable and affordable for all viewers,” said Gil Fuchsberg, President of Subscriptions, Partnerships and Corporate Development at Roku. Press release. “The launch of the Howdy mobile app for iOS and Android allows us to continue to expand the service beyond the Roku platform, bringing Howdy’s unique value and great entertainment to more viewers.”

The launch of the app comes a week after Roku announced the launch of Howdy Amazon Prime Video. The announcement was the first sign of the new service’s expansion outside of the Roku ecosystem. Last year, Roku and Amazon also signed a major agreement share ads for its connected TVs.

Roku’s launch of Howdy came two months after the company launched paid $185 million to buy Frndly TV, streaming service that offers live TV, video on demand, and cloud-based DVR.

Howdy also links to The Roku Channel, the company’s free, ad-supported (FAST) service. Roku Channel is the best the famous FAST projectahead of competition from Tubi and Pluto TV. More than 125 million people use the platform every day, Roku says.

Roku released his 2025 fourth quarter earnings last month, posting a total of $80.5 million. The company also announced that it is we will introduce new bundles.