Apple acquires video editing company MotionVFX

Apple has acquired MotionVFX, a company that creates plugins, templates, and advanced features for Apple’s Final Cut Pro video editing software. The amount of the deal is unknown.

“We are very excited to share that MotionVFX will be joining the Apple team to continue empowering creators and designers to do their best work,” MotionVFX said in a statement. website. “For more than 15 years, we’ve strived to create the world’s best, most exciting and engaging products for video editors. From the beginning, we’ve been passionate about ease of use and design. These are the things we admire most about Apple products, and we’re excited to bring them together.”

Apple, which often discloses its acquisitions, did not respond to TechCrunch’s request for comment. TechCrunch will update this story if Apple responds.

MotionVFX, a Warsaw-based company founded in 2009, offers subscription packages starting at $29 per month to access its video editing tools, images, and templates. Apple’s acquisition of the company should see MotionVFX tools integrated into the technology services.

Additionally, this move could help Apple better compete with Adobe Premiere Pro, and the entire Adobe Creative Cloud suite.

In January, Apple was launched Designer Studioa subscription bundle that provides access to six productivity apps and the core iWork apps. The bundle costs $12.99 per month or $129 per year and includes access to Final Cut Pro, Logic Pro, and Pixelmator Pro on Mac and iPad, as well as Motion, Compressor, and MainStage on Mac. It also includes keynote content, Pages, and Numbers.

With MotionVFX, Apple wants to attract more subscribers to its Production Studio suite.

Apple’s business has been one of the biggest drivers in recent years. In the last financial year, the sector accounted for more than 26%, which is a significant increase from the 8.5% reported in 2015.